Printed from https://ideas.repec.org/b/spr/sprbok/978-3-031-09782-9.html
My bibliography
Save this book
Mass Customization and Customer Centricity
Editor
- Thomas Aichner(South Tyrol Business School)Fabrizio Salvador(IE University)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-031-09782-9
Download full text from publisher
To our knowledge, this item is not available for download. To find whether it is available, there are three options:1. Check below whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Book Chapters
The following chapters of this book are listed in IDEAS- Alessio Trentin & Fabrizio Salvador, 2023. "Revisiting Form Postponement at the Operations-Marketing Interface: Form Postponement Types, Customer Utility and Sales Performance," Springer Books, in: Thomas Aichner & Fabrizio Salvador (ed.), Mass Customization and Customer Centricity, pages 3-35, Springer.
- Aleksandra Magdalena Staskiewicz & Lars Hvam & Anders Haug & Niels Henrik Mortensen, 2023. "The Role of SKU Management in Product Variety Reduction Projects," Springer Books, in: Thomas Aichner & Fabrizio Salvador (ed.), Mass Customization and Customer Centricity, pages 37-60, Springer.
- Igor Kalinic, 2023. "The Internationalization of SME Production: Organizational Challenges and Strategic Opportunities," Springer Books, in: Thomas Aichner & Fabrizio Salvador (ed.), Mass Customization and Customer Centricity, pages 61-84, Springer.
- Enrico Sandrin, 2023. "Interorganizational Enablers of Mass Customization: A Literature Review," Springer Books, in: Thomas Aichner & Fabrizio Salvador (ed.), Mass Customization and Customer Centricity, pages 85-100, Springer.
- Fabrizio Salvador & Cipriano Forza, 2023. "The Ghost in the Machine: A Multi-method Exploration of the Role of Individuals in the Simultaneous Pursuit of Flexibility and Efficiency," Springer Books, in: Thomas Aichner & Fabrizio Salvador (ed.), Mass Customization and Customer Centricity, pages 101-147, Springer.
- Paolo Coletti & Thomas Aichner & Abdel Monim Shaltoni, 2023. "Online Shopping Preferences in Mass Customization: A Comparison Between 2008 and 2021," Springer Books, in: Thomas Aichner & Fabrizio Salvador (ed.), Mass Customization and Customer Centricity, pages 151-177, Springer.
- Paul Blazek, 2023. "Creating Customization Experiences: The Evolution of Product Configurators," Springer Books, in: Thomas Aichner & Fabrizio Salvador (ed.), Mass Customization and Customer Centricity, pages 179-209, Springer.
- Chiara Grosso, 2023. "Enhancing Users’ Digital Social Interactions While Shopping via Online Sales Configurators," Springer Books, in: Thomas Aichner & Fabrizio Salvador (ed.), Mass Customization and Customer Centricity, pages 211-238, Springer.
- Thomas Aichner & Amanda Brutto & Michael Nippa, 2023. "Impact of Racial Diversity in Advertising on the Perception of Mass-Customized Products by Consumers," Springer Books, in: Thomas Aichner & Fabrizio Salvador (ed.), Mass Customization and Customer Centricity, pages 239-272, Springer.
- Thomas Aichner & Minh Tay Hyunh, 2023. "Bibliometrics and Citation Analysis of the Works of Professor Forza," Springer Books, in: Thomas Aichner & Fabrizio Salvador (ed.), Mass Customization and Customer Centricity, pages 275-312, Springer.
- Zoran Anišić & Nikola Suzić & Nenad Medić, 2023. "Retrospective of the MCP-CE Conference in the Period of 2004–2020," Springer Books, in: Thomas Aichner & Fabrizio Salvador (ed.), Mass Customization and Customer Centricity, pages 313-334, Springer.
- Thomas Aichner & Fabrizio Salvador, 2023. "Correction to: Mass Customization and Customer Centricity," Springer Books, in: Thomas Aichner & Fabrizio Salvador (ed.), Mass Customization and Customer Centricity, pages C1-C1, Springer.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprbok:978-3-031-09782-9. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.