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The Valuation of Sports Brands

In: Augmented Corporate Valuation

Author

Listed:
  • Roberto Moro-Visconti

    (Catholic University of the Sacred Heart)

Abstract

Trademarks (brands) are intangibles with distinctive features (with originality, truthfulness, novelty, and lawfulness as requirements) that identify a good or a service of which they represent quality, provenience, and distinctive capacity. The international standard ISO 10668, consistently with the IVS 210, defines and identifies a methodology for assessing the economic value of brands, outlining the objectives, approaches, and valuation methods. Sports brands are often characterized by the “weak firm–strong brand” paradox. Digital brands represent an informatic extension of the trademarks operating on internet platforms and connected to other intangibles as domain names.

Suggested Citation

  • Roberto Moro-Visconti, 2022. "The Valuation of Sports Brands," Springer Books, in: Augmented Corporate Valuation, chapter 0, pages 691-721, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-97117-5_21
    DOI: 10.1007/978-3-030-97117-5_21
    as

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