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Major sporting events, corporate social responsibility, and the value of sports-listed companies

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  • Chen, Zhengqiang
  • Ying, Hua
  • Chen, Qiaoyan

Abstract

This study explores the interconnection among major sporting events, corporate social responsibility (CSR), and the valuations of sports-listed companies. Sporting events now serve as global engagement platforms beyond mere competition. Through a mixed-methods approach including literature reviews, quantitative financial analyses, and qualitative CSR strategy explorations, this research examines how companies' involvement in such events and their CSR initiatives influence their overall values. The study aims to uncover the relationships between sporting events, CSR practices, and market performances of sports-related firms, offering valuable insights for businesses, policymakers, and investors navigating the complexities of sports, CSR, and corporate valuations.

Suggested Citation

  • Chen, Zhengqiang & Ying, Hua & Chen, Qiaoyan, 2024. "Major sporting events, corporate social responsibility, and the value of sports-listed companies," Finance Research Letters, Elsevier, vol. 69(PA).
    • Handle: RePEc:eee:finlet:v:69:y:2024:i:pa:s1544612324010900
    DOI: 10.1016/j.frl.2024.106060
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    References listed on IDEAS

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