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Breaking Free or Reviving the Past When Under Pressure? Italian Galleries Reacting to the COVID-19 Pandemic

In: Consumption, Production, and Entrepreneurship in the Time of Coronavirus

Author

Listed:
  • Chiara Paolino

    (Università Cattolica del Sacro Cuore)

  • Kevin McManus

    (Università Cattolica del Sacro Cuore)

Abstract

The COVID-19 pandemic has widely affected the arts sectors and arts organizations exhibiting artworks have responded in different ways to the emergency, especially in order to recover from the damages of not being allowed to display their artworks. Art galleries have been particularly hit by this unexpected contingency: being small businesses, divided between tradition and innovation, galleries addressed the challenge of the COVID-19 pandemic in a way that is interesting to investigate. Thus, drawing from literature on identity, history, and innovation, this chapter explores how Italian galleries have relied on their traditions and values to innovate their business models. Our findings show that three approaches to the pandemic have been elaborated, ranging from mining into the past to re-elaborating an existing digital strategy, to celebrating the history of the organization in order to transform radically the business model of the gallery and to go beyond the digitalization of the commercial strategy.

Suggested Citation

  • Chiara Paolino & Kevin McManus, 2022. "Breaking Free or Reviving the Past When Under Pressure? Italian Galleries Reacting to the COVID-19 Pandemic," Springer Books, in: Elena Gallitto & Marta Massi & Paul Harrison (ed.), Consumption, Production, and Entrepreneurship in the Time of Coronavirus, chapter 0, pages 105-126, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-93169-8_6
    DOI: 10.1007/978-3-030-93169-8_6
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