IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-030-93169-8_3.html
   My bibliography  Save this book chapter

The New Consumer: A Typology of Consumer Reactions to the COVID-19 Crisis

In: Consumption, Production, and Entrepreneurship in the Time of Coronavirus

Author

Listed:
  • Jan-Hendrik Bucher

    (University of St. Gallen)

  • Matthias Fuchs

    (HES-SO University of Applied Sciences and Arts Western Switzerland)

  • Johanna Gollnhofer

    (University of St. Gallen)

  • Birte Karoline Manke

    (University of St. Gallen)

  • Hannah Leimert

    (University of St. Gallen)

  • Marco Vario

    (University of St. Gallen)

  • Torsten Tomczak

    (University of St. Gallen)

Abstract

The COVID-19 crisis is disrupting and changing the lives of consumers in dramatic ways. Research and businesses face the challenge of responding to an unprecedented situation. Drawing on a three-step empirical study design, this study identifies how consumers in Germany and Switzerland reacted to financial and non-financial constraints imposed by the COVID-19 crisis. Building on these findings, we typologize consumer reactions to the COVID-19 crisis. Based on this in-depth analysis of consumer reactions, this study provides guidance to researchers and businesses during volatile times of the COVID-19 crisis.

Suggested Citation

  • Jan-Hendrik Bucher & Matthias Fuchs & Johanna Gollnhofer & Birte Karoline Manke & Hannah Leimert & Marco Vario & Torsten Tomczak, 2022. "The New Consumer: A Typology of Consumer Reactions to the COVID-19 Crisis," Springer Books, in: Elena Gallitto & Marta Massi & Paul Harrison (ed.), Consumption, Production, and Entrepreneurship in the Time of Coronavirus, chapter 0, pages 39-56, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-93169-8_3
    DOI: 10.1007/978-3-030-93169-8_3
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-030-93169-8_3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.