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Rethinking Executive Education for the Virtual World

In: Executive Education after the Pandemic

Author

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  • Julian Birkinshaw

    (London Business School)

Abstract

It is no secret that the executive education industry was hit hard by the Covid pandemic, with face-to-face programmes put on hold and corporate spending on learning and development being cut. A study by UNICON (the consortium for university-based executive education) noted that “many of the world’s leading business schools suffered a fall in executive education turnover” (Hammergren, L. 2021. Executive Education is Changing for Good. AACSB report. https://www.aacsb.edu/insights/2021/february/executive-education-is-changing-for-good ). The Financial Times reported that “the global university based executive education market, worth close to $2bn in 2019, fell by a third in 2020” (Moules, J. 2021. Financial Times, Business School briefing. February 15th.).

Suggested Citation

  • Julian Birkinshaw, 2022. "Rethinking Executive Education for the Virtual World," Springer Books, in: Santiago Iñiguez & Peter Lorange (ed.), Executive Education after the Pandemic, chapter 0, pages 3-11, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-82343-6_1
    DOI: 10.1007/978-3-030-82343-6_1
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