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Harper’s Bazaar en Español (1967): The Failed Attempt to Start a Spanish Edition of Harper’s Bazaar in the 1960s

In: Fashion Communication

Author

Listed:
  • Daniele Gennaioli

    (Universidad Politécnica de Madrid)

Abstract

In the context of post-World War II fashion media, Harper’s Bazaar attempted to incorporate Spanish haute couture into its field of interests by including on its staff a new professional personality as its Madrid correspondent. After Elizabeth Howell Buckley became “Madrid editor” in 1963, Bazaar launched, as part of its international expansion plan, an unsuccessful local edition of the magazine. The aim of this paper is to contribute to this field by describing the single pilot issue of Harper’s Bazaar en Español, published in May 1967, and by studying the situation that led up to this event. To carry out this research, which is still at an early stage, I used both hemerographic material found in different libraries in England, Italy and Spain, as well as oral testimony from Renée López de Haro, who was the Spanish editor of Bazaar between 1971 and 1973.

Suggested Citation

  • Daniele Gennaioli, 2021. "Harper’s Bazaar en Español (1967): The Failed Attempt to Start a Spanish Edition of Harper’s Bazaar in the 1960s," Springer Books, in: Teresa Sádaba & Nadzeya Kalbaska & Francesca Cominelli & Lorenzo Cantoni & Marta Torregrosa Puig (ed.), Fashion Communication, pages 143-153, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-81321-5_12
    DOI: 10.1007/978-3-030-81321-5_12
    as

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