Fashion Communication
Editor
- Teresa Sádaba(University of Navarra)Nadzeya Kalbaska(Università della Svizzera Italiana)Francesca Cominelli(Université Paris 1 Panthéon Sorbonne)Lorenzo Cantoni(Universita della Svizzera Italiana)Marta Torregrosa Puig(University of Navarra)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Teresa Sádaba & Nadzeya Kalbaska & Francesca Cominelli & Lorenzo Cantoni & Marta Torregrosa Puig (ed.), 2021. "Fashion Communication," Springer Books, Springer, number 978-3-030-81321-5, February.
Handle: RePEc:spr:sprbok:978-3-030-81321-5
DOI: 10.1007/978-3-030-81321-5Download full text from publisher
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The following chapters of this book are listed in IDEAS- Camila Portela & Nadzeya Kalbaska & Lorenzo Cantoni, 2021. "Omni-channel Retailing in the Fashion Industry: Its Definition and Implementation," Springer Books, in: Teresa Sádaba & Nadzeya Kalbaska & Francesca Cominelli & Lorenzo Cantoni & Marta Torregrosa Puig (ed.), Fashion Communication, pages 3-15, Springer.
- Tekila Harley Nobile & Nadzeya Kalbaska & Rafael Almeida Oliveira & Lorenzo Cantoni, 2021. "Digital Fashion Competences: A Longitudinal Study," Springer Books, in: Teresa Sádaba & Nadzeya Kalbaska & Francesca Cominelli & Lorenzo Cantoni & Marta Torregrosa Puig (ed.), Fashion Communication, pages 17-28, Springer.
- Michela Ornati, 2021. "Touch in Text. The Communication of Tactility in Fashion E-Commerce Garment Descriptions," Springer Books, in: Teresa Sádaba & Nadzeya Kalbaska & Francesca Cominelli & Lorenzo Cantoni & Marta Torregrosa Puig (ed.), Fashion Communication, pages 29-40, Springer.
- Hsin-Pey Peng, 2021. "Symbolic “Entrance” Effects of IoT: Portable Cosmetics Commerce behind the Deep-Link of web.3.0—A Case Study of Social Media Platform Store," Springer Books, in: Teresa Sádaba & Nadzeya Kalbaska & Francesca Cominelli & Lorenzo Cantoni & Marta Torregrosa Puig (ed.), Fashion Communication, pages 41-52, Springer.
- Olga Sironi & Jonathan Rösler & Nadzeya Kalbaska & Thomas Friedli, 2021. "Understanding the Internal and External Drivers and Barriers for Digital Servitization in the European Textile Manufacturing Industry," Springer Books, in: Teresa Sádaba & Nadzeya Kalbaska & Francesca Cominelli & Lorenzo Cantoni & Marta Torregrosa Puig (ed.), Fashion Communication, pages 53-62, Springer.
- Marta Torregrosa & Cristina Sánchez-Blanco, 2021. "Mediatization: Understanding the Rise of Fashion Exhibitions," Springer Books, in: Teresa Sádaba & Nadzeya Kalbaska & Francesca Cominelli & Lorenzo Cantoni & Marta Torregrosa Puig (ed.), Fashion Communication, pages 63-74, Springer.
- Vittorio Linfante, 2021. "Fashion Statements. Fashion Communication as an Expression of Artistic, Political, and Social Manifesto between Physical and Digital," Springer Books, in: Teresa Sádaba & Nadzeya Kalbaska & Francesca Cominelli & Lorenzo Cantoni & Marta Torregrosa Puig (ed.), Fashion Communication, pages 77-90, Springer.
- Carmen Baniandrés Gómez & Maria Rufat & Laura Martín-Escanciano & María del Pilar Villanueva Cobo del Prado, 2021. "Virgil Abloh’s Contemporary Discourse: An Academic Approach to His Communication Strategies," Springer Books, in: Teresa Sádaba & Nadzeya Kalbaska & Francesca Cominelli & Lorenzo Cantoni & Marta Torregrosa Puig (ed.), Fashion Communication, pages 91-101, Springer.
- Cristina Sánchez-Blanco & Jorge del Río Pérez & Marta Torregrosa & Elena Luisa Sanjurjo, 2021. "Advertising Format Evolution in Fashion Brands’ Communication: Contagious Case Study 2010–2020," Springer Books, in: Teresa Sádaba & Nadzeya Kalbaska & Francesca Cominelli & Lorenzo Cantoni & Marta Torregrosa Puig (ed.), Fashion Communication, pages 103-115, Springer.
- Joan Francesc Fondevila-Gascón & Pedro Mir Bernal & Patricia SanMiguel & Teresa Sádaba & Silvia Pérez-Bou, 2021. "Millennials and Fashion: Branding and Positioning through Digital Interactions," Springer Books, in: Teresa Sádaba & Nadzeya Kalbaska & Francesca Cominelli & Lorenzo Cantoni & Marta Torregrosa Puig (ed.), Fashion Communication, pages 117-128, Springer.
- Daniela Candeloro, 2021. "Digital Fashion Exhibition: Salvatore Ferragamo Museum and Google Arts & Culture," Springer Books, in: Teresa Sádaba & Nadzeya Kalbaska & Francesca Cominelli & Lorenzo Cantoni & Marta Torregrosa Puig (ed.), Fashion Communication, pages 129-142, Springer.
- Daniele Gennaioli, 2021. "Harper’s Bazaar en Español (1967): The Failed Attempt to Start a Spanish Edition of Harper’s Bazaar in the 1960s," Springer Books, in: Teresa Sádaba & Nadzeya Kalbaska & Francesca Cominelli & Lorenzo Cantoni & Marta Torregrosa Puig (ed.), Fashion Communication, pages 143-153, Springer.
- Elisa Regadera & Paula Gárgoles & Lucía Pérez, 2021. "Adolfo Domínguez: The Role of Sustainability on the Social Media Engagement in 2020," Springer Books, in: Teresa Sádaba & Nadzeya Kalbaska & Francesca Cominelli & Lorenzo Cantoni & Marta Torregrosa Puig (ed.), Fashion Communication, pages 157-172, Springer.
- Hilde Heim, 2021. "Label Conscious: Communicating Verifiable Sustainable Impact by Labelling Garments with Smart Technology," Springer Books, in: Teresa Sádaba & Nadzeya Kalbaska & Francesca Cominelli & Lorenzo Cantoni & Marta Torregrosa Puig (ed.), Fashion Communication, pages 173-186, Springer.
- Lucía Pérez-Pérez & María Gatón Fraile & Santa Palella Stracuzzi, 2021. "Building a Prosocial Communication Model in the Fashion Sector, Based on Sustainability and Artificial Intelligence, Derived from COVID-19," Springer Books, in: Teresa Sádaba & Nadzeya Kalbaska & Francesca Cominelli & Lorenzo Cantoni & Marta Torregrosa Puig (ed.), Fashion Communication, pages 187-204, Springer.
- Katharina Sand, 2021. "Dressed in Words: Crafting Slow and Fast Fashion Hashtags," Springer Books, in: Teresa Sádaba & Nadzeya Kalbaska & Francesca Cominelli & Lorenzo Cantoni & Marta Torregrosa Puig (ed.), Fashion Communication, pages 205-217, Springer.
- Gabriela Ambás & Teresa Sádaba, 2021. "100 Years of Fashion Activism: From the Women’s Suffrage Movement to the US 2020 Elections," Springer Books, in: Teresa Sádaba & Nadzeya Kalbaska & Francesca Cominelli & Lorenzo Cantoni & Marta Torregrosa Puig (ed.), Fashion Communication, pages 219-236, Springer.
- Olga Karamalak & Lorenzo Cantoni, 2021. "Rallying Hashtags as a Tool for Societal Change in Fashion," Springer Books, in: Teresa Sádaba & Nadzeya Kalbaska & Francesca Cominelli & Lorenzo Cantoni & Marta Torregrosa Puig (ed.), Fashion Communication, pages 237-249, Springer.
- Alice Noris & Lorenzo Cantoni, 2021. "Intercultural Crisis Communication on Social Media: A Case from Fashion," Springer Books, in: Teresa Sádaba & Nadzeya Kalbaska & Francesca Cominelli & Lorenzo Cantoni & Marta Torregrosa Puig (ed.), Fashion Communication, pages 251-264, Springer.
- Anett Lőrincz, 2021. "Intangible Heritage: The Change of Significance of Hungarian Embroidery over Time," Springer Books, in: Teresa Sádaba & Nadzeya Kalbaska & Francesca Cominelli & Lorenzo Cantoni & Marta Torregrosa Puig (ed.), Fashion Communication, pages 265-277, Springer.
- Ana Sánchez Nieta, 2021. "Grunig’s Two-Way Model in the Fashion Films of Chanel N° 5: The Film and the One that I Want," Springer Books, in: Teresa Sádaba & Nadzeya Kalbaska & Francesca Cominelli & Lorenzo Cantoni & Marta Torregrosa Puig (ed.), Fashion Communication, pages 281-293, Springer.
- Gemma Muñoz Domínguez & Paloma Díaz Soloaga, 2021. "The Revival of Heritage Fashion Houses: Brand Identity in the Digital Era," Springer Books, in: Teresa Sádaba & Nadzeya Kalbaska & Francesca Cominelli & Lorenzo Cantoni & Marta Torregrosa Puig (ed.), Fashion Communication, pages 295-307, Springer.
- Marga Velar, 2021. "Luxury Fashion Storytelling: Branding Performance on Instagram," Springer Books, in: Teresa Sádaba & Nadzeya Kalbaska & Francesca Cominelli & Lorenzo Cantoni & Marta Torregrosa Puig (ed.), Fashion Communication, pages 309-320, Springer.
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