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Consumers Practicing Sustainable Consumption: Value Construction in Second-Hand Fashion Markets

In: Sustainable Consumption and Production, Volume II

Author

Listed:
  • Jenny Yi-Chen Han

    (Stockholm Environment Institute, SEI Asia)

  • Susanne Sweet

    (Stockholm School of Economics)

Abstract

The purpose of this chapter is to explore consumers’ ways of creating and interpreting value of second-hand clothing. By highlighting the cultural capital aspect of sustainable consumerism, the study is able to explore consumer motivation from a perspective that is related to the ways in which sustainable consumption enables or reflects certain social structures within consumption. We argue that, while participants claim they engage within second-hand markets primarily due to environmental motivation, the practice of second-hand shopping is one that is largely driven by gaining symbolic and cultural capital. These symbolic associations demonstrate that second-hand shopping is as much about responsible consumerism as it is about engendering concepts that transcend sustainability: individuality, authenticity, and distinction. Based on these findings, the chapter concludes with a discussion on potential barriers and opportunities in transforming towards more sustainable consumption practices.

Suggested Citation

  • Jenny Yi-Chen Han & Susanne Sweet, 2021. "Consumers Practicing Sustainable Consumption: Value Construction in Second-Hand Fashion Markets," Springer Books, in: Ranjula Bali Swain & Susanne Sweet (ed.), Sustainable Consumption and Production, Volume II, chapter 0, pages 171-193, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-55285-5_9
    DOI: 10.1007/978-3-030-55285-5_9
    as

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