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To Control or Not Control: A Coordination Perspective to Scaling

In: Sustainable Consumption and Production, Volume II

Author

Listed:
  • Funda Sezgi

    (Norrsken HQ)

  • Johanna Mair

    (The University of Governance)

Abstract

In this chapter, we assess the link between scaling, control and organizational achievements. We argue that control is essential to coordinate organizational members towards a common and shared goal and to provide guardrails for scaling. We use the experience of the Aravind Eye Care System, a non-profit organization based in India providing eye care services to poor people to specify the mechanisms employed by Aravind underpinning three popular organizational scaling modes—branching, affiliation and dissemination. Our objective is to show how control and scaling can be combined in order to protect the value base of a social enterprise and at the same time ensure growth.

Suggested Citation

  • Funda Sezgi & Johanna Mair, 2021. "To Control or Not Control: A Coordination Perspective to Scaling," Springer Books, in: Ranjula Bali Swain & Susanne Sweet (ed.), Sustainable Consumption and Production, Volume II, chapter 0, pages 355-376, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-55285-5_15
    DOI: 10.1007/978-3-030-55285-5_15
    as

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