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A Generous Mindset Spells the Future for Sustainable Fashion

In: Sustainable Consumption and Production, Volume II

Author

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  • Jennie Perzon

    (Stockholm School of Economics)

Abstract

The future is uncertain, and it is well accepted that collaboration is a necessary strategy both for retaining a competitive advantage and contributing to a sustainable future. In a globalized world with an increasingly important sustainable development agenda, organizations are faced with new criteria for success, which demand new forms of operation, specifically in terms of collaboration. There are new types of collaborations emerging with multiple partners, of different sizes from across sectors, but many fail due to their complexity. To understand what capabilities are needed to succeed and how capabilities manifest themselves in a collaborative process, an in-depth qualitative study of a collaboration within the fashion industry was conducted. Using dynamic capabilities as a theoretical lens to understand multi-stakeholder collaboration and relying on extant research about the antecedents of dynamic capabilities, this chapter contributes to the narrative on the importance of a collaborative culture grounded in personal conviction and a generous mindset.

Suggested Citation

  • Jennie Perzon, 2021. "A Generous Mindset Spells the Future for Sustainable Fashion," Springer Books, in: Ranjula Bali Swain & Susanne Sweet (ed.), Sustainable Consumption and Production, Volume II, chapter 0, pages 235-256, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-55285-5_11
    DOI: 10.1007/978-3-030-55285-5_11
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