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Experiential Learning Through the Use of Interaction and Multimedia in International Business Teaching

In: The Palgrave Handbook of Learning and Teaching International Business and Management

Author

Listed:
  • Xiaohua Yang

    (University of San Francisco)

  • Ziyu Meng

    (University of San Francisco)

  • Mathew Mitchell

    (University of San Francisco)

Abstract

This study explores the effectiveness of experiential learning through the multi-phase use of classroom interaction, group collaboration, and video learning methods in an international business course at a US university. In the first phase, by using multimedia learning and British parliamentary-style debate, we provided learning contents for students to learn and practice. In the second phase, we redesigned the multimedia learning materials through Screencast, software that uses video screen capture, to improve the learning materials based on feedback from the first-phase learning. This research contributes to our understanding of how an experiential learning method could facilitate students in connecting conceptual understanding with integrated thinking and cultural intelligence through multimedia and interactive learning materials in an international business class.

Suggested Citation

  • Xiaohua Yang & Ziyu Meng & Mathew Mitchell, 2019. "Experiential Learning Through the Use of Interaction and Multimedia in International Business Teaching," Springer Books, in: Maria Alejandra Gonzalez-Perez & Karen Lynden & Vas Taras (ed.), The Palgrave Handbook of Learning and Teaching International Business and Management, chapter 31, pages 653-666, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-20415-0_31
    DOI: 10.1007/978-3-030-20415-0_31
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