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The Great Facilitator

In: The Great Facilitator

Author

Listed:
  • Barry J. Babin

    (Louisiana Tech University)

  • Marko Sarstedt

    (Otto-von-Guericke University Magdeburg
    Monash University Malaysia, School of Business and Global Asia in the 21st Century Research Platform)

Abstract

The opening chapter focuses on the breadth of Professor Joseph F. Hair, Jr.’s academic contributions. After a brief introduction, the chapter presents a study that synthesizes Joe’s published research using analytic content analysis software. Nearly 100 published articles provide input to the software. The results, perhaps not surprisingly, demonstrate that his published body of work emphasizes a marketing research theme with particular emphasis on multivariate modeling.

Suggested Citation

  • Barry J. Babin & Marko Sarstedt, 2019. "The Great Facilitator," Springer Books, in: Barry J. Babin & Marko Sarstedt (ed.), The Great Facilitator, pages 1-7, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-06031-2_1
    DOI: 10.1007/978-3-030-06031-2_1
    as

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    Citations

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    Cited by:

    1. Ma. Kathleen L Duran & Klint Allen Mariñas, 2024. "Sustainability Integration in Philippine Higher Education Curricula: A Structural Equation Modeling Assessing Teacher Intention to Integrate," Sustainability, MDPI, vol. 16(9), pages 1-17, April.
    2. Marko Sarstedt & Jun-Hwa Cheah, 2019. "Partial least squares structural equation modeling using SmartPLS: a software review," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(3), pages 196-202, September.
    3. Tran Thi Lan, 2022. "Risk Awareness for Vietnamese’s Life Insurance on Financial Protection: The Case Study of Daklak Province, Vietnam," IJFS, MDPI, vol. 10(4), pages 1-17, September.
    4. Maha Shehadeh & Ahmad Almohtaseb & Jehad Aldehayyat & Ibrahim A. Abu-AlSondos, 2023. "Digital Transformation and Competitive Advantage in the Service Sector: A Moderated-Mediation Model," Sustainability, MDPI, vol. 15(3), pages 1-21, January.

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