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Innovation for Social Change

In: Social Innovation and New Business Models

Author

Listed:
  • Laura Michelini

    (LUMSA University)

Abstract

The chapter presents an initial overview of the creating shared value approach and the evolution of the bottom of the pyramid theory to identify how companies can generate shared value in low-income markets. The main features of social innovation are identified through an analysis of the recent literature. Finally, the three main levels where social innovation can be performed are identified: alternative business models, new social products and social communication strategies.

Suggested Citation

  • Laura Michelini, 2012. "Innovation for Social Change," SpringerBriefs in Business, in: Social Innovation and New Business Models, edition 127, chapter 0, pages 1-18, Springer.
    • Handle: RePEc:spr:spbrcp:978-3-642-32150-4_1
    DOI: 10.1007/978-3-642-32150-4_1
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    Cited by:

    1. Dongmin Lee & Junghoon Moon & Young Chan Choe & Jaeseok Jeong, 2016. "Impacts of Socially Responsible Corporate Activities on Korean Consumers’ Corporate Evaluations in the Agrifood Industry," Sustainability, MDPI, vol. 8(12), pages 1-18, December.
    2. Vikas Kumar, 2020. "Social Innovation for Agricultural Development: A Study of System of Rice Intensification in Bihar, India," Millennial Asia, , vol. 11(1), pages 99-118, April.

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