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Gamification Analytics—Methods and Tools for Monitoring and Adapting Gamification Designs

In: Gamification

Author

Listed:
  • Benjamin Heilbrunn

    (SAP SE)

  • Philipp Herzig

    (SAP SE)

  • Alexander Schill

    (TU Dresden)

Abstract

Gamification analytics describe methods and tools that help to monitor the success of gamification projects, to understand a user’s behaviour, and to adapt gamification designs. Even though experts agree on the importance of these activities, concrete processes and software tools have not been investigated yet. This chapter advocates and introduces gamification analytics related activities based on the findings of a study with gamification experts and illustrates them in a hypothetical gamification scenario. In the following, we identify and assess tools regarding their applicability for the presented analytical activities. This chapter helps practitioners to implement a data-driven monitoring and adaptation process within gamification projects and supports them in corresponding technology-decisions. The conclusion provides researchers with a basis for further research in the gamification analytics domain.

Suggested Citation

  • Benjamin Heilbrunn & Philipp Herzig & Alexander Schill, 2017. "Gamification Analytics—Methods and Tools for Monitoring and Adapting Gamification Designs," Progress in IS, in: Stefan Stieglitz & Christoph Lattemann & Susanne Robra-Bissantz & Rüdiger Zarnekow & Tobias Brockman (ed.), Gamification, chapter 0, pages 31-47, Springer.
    • Handle: RePEc:spr:prochp:978-3-319-45557-0_3
    DOI: 10.1007/978-3-319-45557-0_3
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