IDEAS home Printed from https://ideas.repec.org/h/spr/prochp/978-3-319-45557-0_2.html
   My bibliography  Save this book chapter

Gamification and Behaviour

In: Gamification

Author

Listed:
  • Alaa AlMarshedi

    (University of Southampton)

  • Vanissa Wanick

    (University of Southampton)

  • Gary B. Wills

    (University of Southampton)

  • Ashok Ranchhod

    (University of Southampton)

Abstract

Gamification is applied as a tool to encourage behavioural change and promote desired attitudes in many fields. However, people with different backgrounds are influenced by gamification in different ways. This suggests that cultural influence can also impact the way gamification is best implemented within a particular context. This chapter starts by discussing how behaviour can be influenced by gamification. It then considers how culture in its different manifestations influences behaviour. The chapter then discusses motivation and its role in gamification. Finally, the key issue of the behavioural change capabilities of gamification combined with an understanding of behavioural change methods, the individual and the cultural and social context are discussed.

Suggested Citation

  • Alaa AlMarshedi & Vanissa Wanick & Gary B. Wills & Ashok Ranchhod, 2017. "Gamification and Behaviour," Progress in IS, in: Stefan Stieglitz & Christoph Lattemann & Susanne Robra-Bissantz & Rüdiger Zarnekow & Tobias Brockman (ed.), Gamification, chapter 0, pages 19-29, Springer.
    • Handle: RePEc:spr:prochp:978-3-319-45557-0_2
    DOI: 10.1007/978-3-319-45557-0_2
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prochp:978-3-319-45557-0_2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.