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Avatars and Behavioral Experiments: Methods for Controlled Quantitative Social Behavioral Research in Virtual Worlds

In: Handbook on 3D3C Platforms

Author

Listed:
  • Dimitrij (Mitja) Hmeljak

    (Indiana University)

  • Robert L. Goldstone

    (Indiana University)

Abstract

3D3C Worlds can support real-time, quantitatively controlled experiments for studying human group behavior. This chapter provides a review of social behavioral research in virtual worlds, their methodologies and goals, such as studies of socio-economical trends, interpersonal communications between virtual world residents, automated survey studies, etc. The chapter contrasts existing research tools in virtual worlds with the goals of studying human group behavior as a complex system—how interacting groups of people create emergent organizations at a higher level than the individuals comprising such groups. Finally, the chapter presents features of virtual world-based group behavior experiments that allow the recreation of controlled quantitative experiments previously conducted in supervised lab sessions or web-based games.

Suggested Citation

  • Dimitrij (Mitja) Hmeljak & Robert L. Goldstone, 2016. "Avatars and Behavioral Experiments: Methods for Controlled Quantitative Social Behavioral Research in Virtual Worlds," Progress in IS, in: Yesha Sivan (ed.), Handbook on 3D3C Platforms, pages 179-213, Springer.
    • Handle: RePEc:spr:prochp:978-3-319-22041-3_7
    DOI: 10.1007/978-3-319-22041-3_7
    as

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