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The Conceptual Model of Gamification-Based Consumer Engagement in Value Creation

In: Gamification and Consumer Engagement

Author

Listed:
  • Rimantas Gatautis

    (Kaunas University of Technology)

  • Jūratė Banytė

    (Kaunas University of Technology)

  • Rita Kuvykaitė

    (Kaunas University of Technology)

  • Regina Virvilaitė

    (Kaunas University of Technology)

  • Aistė Dovalienė

    (Kaunas University of Technology)

  • Žaneta Piligrimienė

    (Kaunas University of Technology)

  • Agnė Gadeikienė

    (Kaunas University of Technology)

  • Elena Vitkauskaitė

    (Kaunas University of Technology)

  • Asta Tarutė

    (Kaunas University of Technology)

Abstract

This chapter of the monograph is devoted to modelling of gamification-based consumer engagement in value creation in the context of ICT development by integrating in the model the main theoretical constructs of gamification, consumer engagement and shared value.

Suggested Citation

  • Rimantas Gatautis & Jūratė Banytė & Rita Kuvykaitė & Regina Virvilaitė & Aistė Dovalienė & Žaneta Piligrimienė & Agnė Gadeikienė & Elena Vitkauskaitė & Asta Tarutė, 2021. "The Conceptual Model of Gamification-Based Consumer Engagement in Value Creation," Progress in IS, in: Rimantas Gatautis & Jūratė Banytė & Elena Vitkauskaitė (ed.), Gamification and Consumer Engagement, edition 1, pages 99-108, Springer.
    • Handle: RePEc:spr:prochp:978-3-030-54205-4_5
    DOI: 10.1007/978-3-030-54205-4_5
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