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Gamification and Consumer Engagement
Editor
- Rimantas Gatautis(Kaunas University of Technology)Jūratė Banytė(Kaunas University of Technology)Elena Vitkauskaitė(Kaunas University of Technology)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Rimantas Gatautis & Jūratė Banytė & Elena Vitkauskaitė (ed.), 2021. "Gamification and Consumer Engagement," Progress in IS, Springer, edition 1, number 978-3-030-54205-4, June.
Handle: RePEc:spr:proiis:978-3-030-54205-4
DOI: 10.1007/978-3-030-54205-4
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Book Chapters
The following chapters of this book are listed in IDEAS- Rimantas Gatautis & Jūratė Banytė & Elena Vitkauskaitė, 2021. "Introduction," Progress in IS, in: Rimantas Gatautis & Jūratė Banytė & Elena Vitkauskaitė (ed.), Gamification and Consumer Engagement, edition 1, pages 1-6, Springer.
- Regina Virvilaitė & Aistė Dovalienė, 2021. "The Concept of Shared Value in the Context of Newest Marketing Theories," Progress in IS, in: Rimantas Gatautis & Jūratė Banytė & Elena Vitkauskaitė (ed.), Gamification and Consumer Engagement, edition 1, pages 7-32, Springer.
- Jūratė Banytė & Rita Kuvykaitė & Asta Tarutė, 2021. "Consumer Engagement in the Context of Value Creation," Progress in IS, in: Rimantas Gatautis & Jūratė Banytė & Elena Vitkauskaitė (ed.), Gamification and Consumer Engagement, edition 1, pages 33-67, Springer.
- Rimantas Gatautis & Agnė Gadeikienė & Elena Vitkauskaitė, 2021. "Expression of the Concept of Gamification in the Context of ICT Development," Progress in IS, in: Rimantas Gatautis & Jūratė Banytė & Elena Vitkauskaitė (ed.), Gamification and Consumer Engagement, edition 1, pages 69-97, Springer.
- Rimantas Gatautis & Jūratė Banytė & Rita Kuvykaitė & Regina Virvilaitė & Aistė Dovalienė & Žaneta Piligrimienė & Agnė Gadeikienė & Elena Vitkauskaitė & Asta Tarutė, 2021. "The Conceptual Model of Gamification-Based Consumer Engagement in Value Creation," Progress in IS, in: Rimantas Gatautis & Jūratė Banytė & Elena Vitkauskaitė (ed.), Gamification and Consumer Engagement, edition 1, pages 99-108, Springer.
- Žaneta Piligrimienė, 2021. "Research Methodology of Gamification-Based Consumer Engagement in Value Creation in the Context of ICT Development," Progress in IS, in: Rimantas Gatautis & Jūratė Banytė & Elena Vitkauskaitė (ed.), Gamification and Consumer Engagement, edition 1, pages 109-128, Springer.
- Žaneta Piligrimienė & Agnė Gadeikienė & Rimantas Gatautis & Elena Vitkauskaitė, 2021. "Research Results of Gamification-Based Consumer Engagement in Value Creation in the Context of ICT Development," Progress in IS, in: Rimantas Gatautis & Jūratė Banytė & Elena Vitkauskaitė (ed.), Gamification and Consumer Engagement, edition 1, pages 129-172, Springer.
- Rimantas Gatautis & Jūratė Banytė & Rita Kuvykaitė & Regina Virvilaitė & Aistė Dovalienė & Žaneta Piligrimienė & Agnė Gadeikienė & Elena Vitkauskaitė & Asta Tarutė, 2021. "Conclusions and Further Research Directions," Progress in IS, in: Rimantas Gatautis & Jūratė Banytė & Elena Vitkauskaitė (ed.), Gamification and Consumer Engagement, edition 1, pages 173-181, Springer.
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