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Technology-Mediated Control Legitimacy in the Gig Economy: Conceptualization and Nomological Network

In: Information Systems Outsourcing

Author

Listed:
  • Martin Wiener

    (Technische Universität Dresden, Chair of Business Informatics, esp. Business Engineering)

  • W. Alec Cram

    (University of Waterloo, School of Accounting and Finance)

  • Alexander Benlian

    (Technische Universität Darmstadt, Chair of Information Systems & E-Services)

Abstract

The rise of the gig economy has become a global phenomenon that encompasses various industries. Instead of hiring full-time employees, gig economy companies ‘outsource’ work via online platforms to freelance workers who are paid for completing a given task (‘gig’). While gig workers are often portrayed as independent contractors, gig firms leverage advanced digital technologies and smart algorithms to exercise control over their freelance workforce, referred to as technology-mediated control (TMC). This independence-control paradox raises interesting questions in terms of how gig workers perceive the legitimacy of such controls. Against this backdrop, this chapter builds on extant research to propose a three-dimensional conceptualization of TMC legitimacy attuned to the unique features of the gig economy: autonomy, fairness, and privacy. On this conceptual basis, the chapter sets forth to start exploring the nomological network of gig workers’ perceptions of TMC legitimacy and outlines a set of key antecedents, consequences, and contextual boundary conditions, thereby offering directions for future research in the area.

Suggested Citation

  • Martin Wiener & W. Alec Cram & Alexander Benlian, 2020. "Technology-Mediated Control Legitimacy in the Gig Economy: Conceptualization and Nomological Network," Progress in IS, in: Rudy Hirschheim & Armin Heinzl & Jens Dibbern (ed.), Information Systems Outsourcing, edition 5, pages 387-410, Springer.
    • Handle: RePEc:spr:prochp:978-3-030-45819-5_16
    DOI: 10.1007/978-3-030-45819-5_16
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    Cited by:

    1. Sarah Spiekermann & Hanna Krasnova & Oliver Hinz & Annika Baumann & Alexander Benlian & Henner Gimpel & Irina Heimbach & Antonia Köster & Alexander Maedche & Björn Niehaves & Marten Risius & Manuel Tr, 2022. "Values and Ethics in Information Systems," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 64(2), pages 247-264, April.
    2. Li, Xue & Tan, Alexander Jun Hao & Wang, Xueqin & Yuen, Kum Fai, 2023. "Investigating gig workers’ commitment to crowdsourced logistics platforms: Fair employment and social exchange perspectives," Technology in Society, Elsevier, vol. 74(C).
    3. Croitor, Evgheni & Werner, Dominick & Benlian, Alexander, 2021. "The Effects of Control Mechanisms on Complementors’ Behavioral Intentions: An Empirical Study of Reward-Based Crowdfunding Platforms," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 124635, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).

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