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B2B Digital Business Models

In: Digital Business Models

Author

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  • Bernd W. Wirtz

    (German University of Administrative Sciences)

Abstract

Business models not only are highly relevant in the B2C area, but also in the B2B sector (Timmers in Electron Mark 8(2):3–8, 1998, Timmers in Electronic commerce—strategies and models for business-to-business trading. Chichester, 1999). The main difference lies in the underlying relationship. While B2C business models are based on a range of services to private end users (private clients), B2B business models focus exclusively on transactions between companies (Kian et al. in Mark Intell Plann 28(3):310–329, 2010). Similar to the procedure of deducting the previous 4C-Net B2C Business Model typology that distinguished between the individual value chains and business offers, this section outlines four B2B-based business models that are derived by carefully distinguishing four core business orientations: sourcing, sales, supportive collaboration and service broker.

Suggested Citation

  • Bernd W. Wirtz, 2019. "B2B Digital Business Models," Progress in IS, in: Digital Business Models, chapter 0, pages 161-173, Springer.
    • Handle: RePEc:spr:prochp:978-3-030-13005-3_9
    DOI: 10.1007/978-3-030-13005-3_9
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    Cited by:

    1. Karami, Masoud & Baber, William W. & Ojala, Arto, 2022. "The effectual process of business model innovation for seizing opportunities in frontier markets," Technovation, Elsevier, vol. 117(C).
    2. Kristina Höse & Anika Süß & Uwe Götze, 2022. "Sustainability-Related Strategic Evaluation of Business Models," Sustainability, MDPI, vol. 14(12), pages 1-15, June.

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