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B2C Digital Business Models: Context

In: Digital Business Models

Author

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  • Bernd W. Wirtz

    (German University of Administrative Sciences)

Abstract

The context business model focuses on classifying and systematizing information available on the Internet. While Sect. 6.1 outlines the relevance of the context business model, Sect. 6.2 describes the various types of this business model and Sect. 6.3 presents the underlying value chain. Finally, Sect. 6.4 provides a case study of the Internet search engine Bing.

Suggested Citation

  • Bernd W. Wirtz, 2019. "B2C Digital Business Models: Context," Progress in IS, in: Digital Business Models, chapter 0, pages 121-135, Springer.
    • Handle: RePEc:spr:prochp:978-3-030-13005-3_6
    DOI: 10.1007/978-3-030-13005-3_6
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    Cited by:

    1. Karami, Masoud & Baber, William W. & Ojala, Arto, 2022. "The effectual process of business model innovation for seizing opportunities in frontier markets," Technovation, Elsevier, vol. 117(C).

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