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B2C Digital Business Models: Commerce

In: Digital Business Models

Author

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  • Bernd W. Wirtz

    (German University of Administrative Sciences)

Abstract

The commerce business model deals with the initiation, negotiation and/or settlement of transactions over the Internet and is a very important partial model of the 4C-Net Business Model. While Sect. 5.1 initially outlines the basic features of the commerce business model, Sect. 5.2 describes its different types. Section 5.3 explains its underlying value chain based on different core assets and competencies. Finally, Sect. 5.4 provides a case study of the online auctions platform eBay.

Suggested Citation

  • Bernd W. Wirtz, 2019. "B2C Digital Business Models: Commerce," Progress in IS, in: Digital Business Models, chapter 0, pages 103-120, Springer.
    • Handle: RePEc:spr:prochp:978-3-030-13005-3_5
    DOI: 10.1007/978-3-030-13005-3_5
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    Cited by:

    1. Karami, Masoud & Baber, William W. & Ojala, Arto, 2022. "The effectual process of business model innovation for seizing opportunities in frontier markets," Technovation, Elsevier, vol. 117(C).

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