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The Impact of Pricing on Consumer Decision-Making for and Evaluations of Premium Private Labeled Brands in Grocery Retailing

In: Advances in National Brand and Private Label Marketing

Author

Listed:
  • Sascha Steinmann

    (University of Siegen)

  • Katharina-Maria Fonferek

    (University of Siegen)

  • Hanna Schramm-Klein

    (University of Siegen)

Abstract

We investigated the effects of adding a premium private label product to a choice set of two competing products (a premium brand and a traditional private label). Furthermore, our results show that the manipulation of the pricing of the premium private label influences consumer choice and evaluation of specific product attributes of all products in the choice set.

Suggested Citation

  • Sascha Steinmann & Katharina-Maria Fonferek & Hanna Schramm-Klein, 2018. "The Impact of Pricing on Consumer Decision-Making for and Evaluations of Premium Private Labeled Brands in Grocery Retailing," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Alexander Chernev (ed.), Advances in National Brand and Private Label Marketing, pages 143-149, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-92084-9_16
    DOI: 10.1007/978-3-319-92084-9_16
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    Citations

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    Cited by:

    1. Assarzadegan, Parisa & Hejazi, Seyed Reza & Raissi, Gholam Ali, 2020. "An evolutionary game theoretic model for analyzing retailers’ behavior when introducing economy and premium private labels," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    2. Sbonelo Gitt Ndlovu & Shalen Heeralal, 2022. "An investigation into marketing activities role on the purchase of private label brands:A systematic review of trends in literature," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(1), pages 33-41, January.
    3. Choi, S. Chan & Turut, Ozge, 2023. "National brand’s competition with premium private labels: The role of context-dependent preferences," Journal of Business Research, Elsevier, vol. 165(C).

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