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Advances in National Brand and Private Label Marketing
Editor
Listed:
- Francisco J. Martínez-López(University of Granada)Juan Carlos Gázquez-Abad(University of Almería)Alexander Chernev(Northwestern University)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Alexander Chernev (ed.), 2018. "Advances in National Brand and Private Label Marketing," Springer Proceedings in Business and Economics, Springer, number 978-3-319-92084-9, April.
Handle: RePEc:spr:prbuec:978-3-319-92084-9
DOI: 10.1007/978-3-319-92084-9
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Book Chapters
The following chapters of this book are listed in IDEAS- Hanna Gendel-Guterman & Shalom Levy, 2018. "Status Consumption: Both an Antecedent and a Moderator of Private Label Brand Proneness," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Alexander Chernev (ed.), Advances in National Brand and Private Label Marketing, pages 3-10, Springer.
- Vanessa Steppuhn, 2018. "Differences in the Effect of Ethical Labels on National Brand and Private Label Brand Products on Store and Brand Perception: A Preliminary Work," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Alexander Chernev (ed.), Advances in National Brand and Private Label Marketing, pages 11-16, Springer.
- Maria Sarmento & Mercedes Galan-Ladero & Susana Marques, 2018. "Consumer Attitudes During Periods of Economic Downturn: Embodying Responsible Behaviors," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Alexander Chernev (ed.), Advances in National Brand and Private Label Marketing, pages 17-22, Springer.
- Jiaranai Chaiyakarn Zheng & Randall Shannon, 2018. "Usage of Private Label Brands Among Street Vendors in Thailand," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Alexander Chernev (ed.), Advances in National Brand and Private Label Marketing, pages 23-26, Springer.
- Ian Clark Sinapuelas, 2018. "Private Label Consumers and National Brand New Products: An Empirical Investigation," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Alexander Chernev (ed.), Advances in National Brand and Private Label Marketing, pages 27-35, Springer.
- Elisa Martinelli & Francesca Canio, 2018. "Does PDO/PGI Labels Contribute to Consumers’ Intention to Buy Premium Private Labels Products? An Empirical Survey," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Alexander Chernev (ed.), Advances in National Brand and Private Label Marketing, pages 37-45, Springer.
- Tshepo Maswabi & Ntonghanwah Forcheh & Resego Taolo, 2018. "Trajectories to Making Botswana a Destination of Choice: An Evaluation of the Current Awareness and Perception Levels," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Alexander Chernev (ed.), Advances in National Brand and Private Label Marketing, pages 47-62, Springer.
- Doris Morales-Solana & Irene Esteban-Millat & Alejandro Alegret Cotas, 2018. "Flow and Consumer Behavior in an Online Supermarket," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Alexander Chernev (ed.), Advances in National Brand and Private Label Marketing, pages 65-73, Springer.
- Pedro Rubio & María Eugenia Fabra & Victoria Labajo, 2018. "KAM Effectiveness and Future Performance Risk for FMCG Companies. Underlying Risks of KAM," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Alexander Chernev (ed.), Advances in National Brand and Private Label Marketing, pages 75-84, Springer.
- Mario D’Arco & Vittoria Marino, 2018. "Managing Online Anti-branding Consumer Behaviours: A Multiple Case Study Analysis in the Italian Landscape," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Alexander Chernev (ed.), Advances in National Brand and Private Label Marketing, pages 85-94, Springer.
- Marta Rey-García & Ana Regueiro Otero & Vanessa Mato-Santiso, 2018. "The Challenges of Digital Transformation for Fast-Fashion Brands: A Proposal for an Operational Tool to Measure Omni-Channel Integration," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Alexander Chernev (ed.), Advances in National Brand and Private Label Marketing, pages 95-103, Springer.
- Adnane Alaoui & Donata Vianelli, 2018. "Does Culture Affect Consumer Behaviour, When Shopping On-Line?," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Alexander Chernev (ed.), Advances in National Brand and Private Label Marketing, pages 105-113, Springer.
- Maria-Jose Miquel-Romero & Marta Frasquet-Deltoro & Alejandro Molla-Descals, 2018. "Consumer Motivations for Click-and-Collect and Home Delivery in Online Shopping," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Alexander Chernev (ed.), Advances in National Brand and Private Label Marketing, pages 115-122, Springer.
- Natalia Rubio & Nieves Villaseñor & Mª Jesús Yagüe, 2018. "Does the Commercial Format Influence the Effect that Store Brands’ Equity Has on Loyalty to the Retailer?," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Alexander Chernev (ed.), Advances in National Brand and Private Label Marketing, pages 125-133, Springer.
- S. Chan Choi, 2018. "Private Label Sourcing Negotiation: Premium PL from Dual Brander," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Alexander Chernev (ed.), Advances in National Brand and Private Label Marketing, pages 135-142, Springer.
- Sascha Steinmann & Katharina-Maria Fonferek & Hanna Schramm-Klein, 2018. "The Impact of Pricing on Consumer Decision-Making for and Evaluations of Premium Private Labeled Brands in Grocery Retailing," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Alexander Chernev (ed.), Advances in National Brand and Private Label Marketing, pages 143-149, Springer.
- José Luis Ruiz-Real & Juan Carlos Gázquez-Abad & Irene Esteban-Millat & Francisco J. Martínez-López, 2018. "Influence of PL Equity on Store Loyalty: A Comparative Analysis Between Spain and the U.S," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Alexander Chernev (ed.), Advances in National Brand and Private Label Marketing, pages 151-157, Springer.
- Yutian Shen & Jack Cadeaux, 2018. "Can Stochastic Availability Predict Private Label Shares? Modelling Approach and Preliminary Results," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Alexander Chernev (ed.), Advances in National Brand and Private Label Marketing, pages 161-167, Springer.
- Marcello Sansone & Annarita Colamatteo & Maria Anna Pagnanelli, 2018. "A Bibliometric Analysis of the Private Label Literature," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Alexander Chernev (ed.), Advances in National Brand and Private Label Marketing, pages 169-176, Springer.
- Mario D’Arco & Vittoria Marino, 2018. "Erratum to: Managing Online Anti-branding Consumer Behaviours: A Multiple Case Study Analysis in the Italian Landscape," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Alexander Chernev (ed.), Advances in National Brand and Private Label Marketing, pages E1-E1, Springer.
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