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Store Attributes and Consumer Satisfaction with Unplanned Purchases: An Empirical Research in Spain

In: Advances in National Brand and Private Label Marketing

Author

Listed:
  • María Pilar Martínez-Ruiz

    (University of Castilla-La Mancha)

  • Juan José Blazquez-Resino

    (University of Castilla-La Mancha)

  • Giovanni Pino

    (University of Salento)

  • Mauro Capestro

    (University of Salento)

Abstract

Understanding what specific factors of retail stores’ offering have a positive impact on unplanned buyers’ satisfaction may help store managers target these consumers, especially when international markets experience economic difficulties or recessions. Nevertheless, current knowledge on these factors is still very limited. To close this gap, this research investigated the factors likely to determine unplanned buyers satisfaction in Spain in 2008, at the onset of the last international economic crisis, and 5 years later, when consumers were experiencing this negative economic situation. The results provide some managerial recommendations for bolstering satisfaction with unplanned purchases and responding to consumers’ awareness of international economic crises.

Suggested Citation

  • María Pilar Martínez-Ruiz & Juan José Blazquez-Resino & Giovanni Pino & Mauro Capestro, 2017. "Store Attributes and Consumer Satisfaction with Unplanned Purchases: An Empirical Research in Spain," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 19-27, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-59701-0_3
    DOI: 10.1007/978-3-319-59701-0_3
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