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Advances in National Brand and Private Label Marketing
Editor
Listed:
- Francisco J. Martínez-López(University of Granada)Juan Carlos Gázquez-Abad(University of Almería)Kusum L. Ailawadi(Dartmouth College)María Jesús Yagüe-Guillén(Autonomous University of Madrid)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), 2017. "Advances in National Brand and Private Label Marketing," Springer Proceedings in Business and Economics, Springer, number 978-3-319-59701-0, October.
Handle: RePEc:spr:prbuec:978-3-319-59701-0
DOI: 10.1007/978-3-319-59701-0Download full text from publisher
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The following chapters of this book are listed in IDEAS- Siddhartha Sarkar & Meenakshi Rawani, 2017. "Consumers’ Responses to Private Labels: Evaluations Extrinsic Cues Imitations," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 3-9, Springer.
- Rodoula H. Tsiotsou, 2017. "“Black Friday”: Attitudes, Behavior and Intentions of Greek Consumers," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 11-17, Springer.
- María Pilar Martínez-Ruiz & Juan José Blazquez-Resino & Giovanni Pino & Mauro Capestro, 2017. "Store Attributes and Consumer Satisfaction with Unplanned Purchases: An Empirical Research in Spain," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 19-27, Springer.
- Manuela Valta & Donata Vianelli, 2017. "The Influence of Product Context Complexity on Processing Fluency and Product Evaluation Across Shop Environments," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 29-32, Springer.
- Rita Coelho do Vale & Pedro Verga Matos, 2017. "Is It Worth Adding a Celebrity? The Importance of Brand Familiarity and Celebrity-Product Congruency Across NBs and PLs," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 35-42, Springer.
- John L. Stanton & Stephen L. Baglione & Ekaterina Salnikova, 2017. "New Product Introduction for Private Label Products Compared to Branded by Product Category," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 43-54, Springer.
- Olivier Reimann & Udo Wagner & Heribert Reisinger, 2017. "The Impact of Celebrity Endorsement and Celebrity Co-branding on Perceived Quality: The Role of Celebrity Application Frequency Within a Brand," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 55-63, Springer.
- Elisa Martinelli & Francesca Canio & Gianluca Marchi & Giuseppe Nardin, 2017. "Premium Private Labels and PDO/PGI Products: Effects on Customer Loyalty," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 65-72, Springer.
- Jean-Eric Pelet & Jashim Khan & Kelly Cowart, 2017. "Witty Celebrity-Endorsed Ads: Share and Share Alike," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 75-85, Springer.
- Marta Frasquet & Maria José Miquel & Alejandro Mollá, 2017. "Complaining at the Store or Through Social Media: The Influence of the Purchase Channel, Satisfaction, and Commitment," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 87-94, Springer.
- Jean-Éric Pelet & Basma Taieb, 2017. "From Skeuomorphism to Flat Design: When Font and Layout of M-Commerce Websites Affect Behavioral Intentions," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 95-103, Springer.
- Hanna Gendel-Guterman & Shalom Levy, 2017. "PLB Negative Publicity: Moderated by Extrinsic Cues," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 107-116, Springer.
- Marcello Sansone & Roberto Bruni & Annarita Colamatteo, 2017. "Selecting Factors Affecting the Purchase of Private Label Products," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 117-129, Springer.
- Marco Ieva & Edoardo Fornari & Cristina Ziliani, 2017. "Store Brand as a Customer Experience Touchpoint and Its Contribution to Store Loyalty," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 131-138, Springer.
- José Luis Ruiz-Real & Juan Carlos Gázquez-Abad & Francisco J. Martínez-López & Irene Esteban-Millat, 2017. "Store Loyalty in PL-Only Assortment: A Comparative Analysis Between Spain and the U.S," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 139-147, Springer.
- Paraskevi Sarantidou, 2017. "Variations in the Store Brand Adoption and Penetration: How Much Can Be Explained by Trust?," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 149-161, Springer.
- Mónica Gómez-Suárez & Myriam Quiñones & María Jesús Yagüe-Guillén, 2017. "Private Label Research: A Review of Consumer Purchase Decision Models," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 165-172, Springer.
- Fiona Ellis-Chadwick & Antonia Estrella-Ramón, 2017. "Conceptual Foundation for a Town Centre Physical/Digital Integration Measurement Tool," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 173-182, Springer.
- S. Chan Choi, 2017. "Pricing a Private Label: The National Brand’s Wholesale Price Is Irrelevant," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 183-190, Springer.
- Juan José Castillo & María Eugenia Fabra & Victoria Labajo, 2017. "The Influence of Legal Environment and Levels of Integration on Retailer Capabilities," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 191-199, Springer.
- Gerard Costa & Alexis Mavrommatis & Mar Vila & Susana Valdes, 2017. "Collaborative Relationships Between Manufacturers and Retailers: A Supply Chain Collaboration Framework," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Kusum L. Ailawadi & María Jesús Yagüe-Guill (ed.), Advances in National Brand and Private Label Marketing, pages 201-210, Springer.
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