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Game-Based Learning Through the Use of Artwork Images: Influence on the Perception of a Product

In: Disruptions, Diversity, and Ethics in Marketing

Author

Listed:
  • Alejandro Galindo-Durán

    (University of Almeria)

  • Juan Uribe-Toril

    (University of Almeria)

  • José Luis Ruiz-Real

    (University of Almeria)

Abstract

This study analyzes the impact on the perception of a product by consumers, in an educational context, through the inclusion of works of art in the product design and applying active methodologies such as game-based learning (GBL). An educational intervention carried out in a secondary school is presented, trying to investigate if the incorporation of artistic elements to a product is perceived in different magnitude in relation to its value, quality, or luxury among students. In addition, an experimental group to which an activity using GBL was previously applied is shown and the results of the different answers given by the different groups of students are compared. The results suggest that the incorporation of artistic elements improves the perception of the value and quality of the product and that those students who were part of the experimental group valued the products even better, with significant differences between the two groups, in addition to enriching their educational experience. This research highlights the importance of integrating art into the educational curriculum as well as the application of active methodologies in the teaching process in order to improve both the educational experience and the learning process.

Suggested Citation

  • Alejandro Galindo-Durán & Juan Uribe-Toril & José Luis Ruiz-Real, 2025. "Game-Based Learning Through the Use of Artwork Images: Influence on the Perception of a Product," Springer Proceedings in Business and Economics, in: Sergio Martínez-Puertas & Manuel Sánchez-Pérez & Cristina Segovia-López & Eduardo Terán-Yépez (ed.), Disruptions, Diversity, and Ethics in Marketing, chapter 0, pages 75-97, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-70488-8_6
    DOI: 10.1007/978-3-031-70488-8_6
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