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Disruptions, Diversity, and Ethics in Marketing
Editor
- Sergio Martínez-Puertas(University of Almería)Manuel Sánchez-Pérez(University of Almería)Cristina Segovia-López(University of Almería)Eduardo Terán-Yépez(University of Almería)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Sergio Martínez-Puertas & Manuel Sánchez-Pérez & Cristina Segovia-López & Eduardo Terán-Yépez (ed.), 2025. "Disruptions, Diversity, and Ethics in Marketing," Springer Proceedings in Business and Economics, Springer, number 978-3-031-70488-8, December.
Handle: RePEc:spr:prbuec:978-3-031-70488-8
DOI: 10.1007/978-3-031-70488-8Download full text from publisher
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3. Perform a search for a similarly titled item that would be available.Book Chapters
The following chapters of this book are listed in IDEAS- Eduardo Terán-Yépez & Manuel Sánchez-Pérez & Cristina Segovia-López & María Belén Marín-Carrillo, 2025. "A Brief Review of Bibliometric Analysis Use in Marketing Studies," Springer Proceedings in Business and Economics,, Springer.
- María B. Marín-Carrillo & María Illescas-Manzano & Manuel Sánchez-Pérez & Sergio Martínez-Puertas, 2025. "Geographic Information System in Hospitality: Spatial Clustering of Hotels Based on Marketing Variables," Springer Proceedings in Business and Economics,, Springer.
- Paula Ortega Perals & Salvador Cruz Rambaud & Javier Sánchez García, 2025. "Analyzing the Relationship Between Healthcare Quality and Patient Satisfaction in the Case of Spain: Some Panel Data Evidence," Springer Proceedings in Business and Economics,, Springer.
- María de las Mercedes Capobianco-Uriarte & María del Mar Martínez-Bravo & Eduardo Terán-Yépez & Carla Alexandra Barbosa-Pereira & Eugenia Maria Matos-Pedro, 2025. "Sustainability in Marketing Education: Student’s Attitudes at Iberian Universities," Springer Proceedings in Business and Economics,, Springer.
- María del Mar Martínez-Bravo & María de las Mercedes Capobianco-Uriarte & Eduardo Terán-Yépez & Eugenia Maria Gonçalves Matos-Pedro & Carla Alexandra Barbosa-Pereira, 2025. "Sustainability Teaching in Marketing: An Importance-Performance Analysis in Higher Education Institutions," Springer Proceedings in Business and Economics,, Springer.
- Alejandro Galindo-Durán & Juan Uribe-Toril & José Luis Ruiz-Real, 2025. "Game-Based Learning Through the Use of Artwork Images: Influence on the Perception of a Product," Springer Proceedings in Business and Economics,, Springer.
- Mohammad Reza Mazandarani & Marcelo Royo-Vela, 2025. "Unveiling the Collaborative Dynamics of Clusters in Enhancing Cooperation for Green Marketing Initiatives: A Conceptual Model," Springer Proceedings in Business and Economics,, Springer.
- Ana Isabel García-Agüero & Eduardo Terán-Yépez & Luis J. Belmonte-Ureña & Francisco Camacho-Ferre, 2025. "Nurturing Sustainability in Agricultural Firms: The Role of Relational Marketing with Stakeholders and the Moderating Influence of Firm’s Attitudes Toward Sustainability," Springer Proceedings in Business and Economics,, Springer.
- María del Mar Martín-García & Jose Luis Ruiz-Real & Juan Carlos Gazquez-Abad & Juan Uribe-Toril, 2025. "Why Do We Play Golf? An Exploratory Research," Springer Proceedings in Business and Economics,, Springer.
- María Illescas-Manzano & Sergio Martínez-Puertas & Paulo Ribeiro Cardoso & Cristina Segovia-López, 2025. "Use of Online Shop Chatbots: How Trust in Seller Moderates Brand Preference and Purchase Intention," Springer Proceedings in Business and Economics,, Springer.
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