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Do Italian Consumers Care About the Eco-Label When Buying Canned Tuna?

In: Innovation and Knowledge in Agri-food and Environmental Systems

Author

Listed:
  • Maria Bonaventura Forleo

    (University of Molise)

Abstract

The study investigates the importance assigned to eco-labels, the knowledge of logos, the willingness to buy and to pay for certified canned tuna among a sample of Italian consumers. Descriptive and test analyses were applied to detect the significance of socio-demographic characteristics, tuna frequency of consumption and knowledge of eco-labels. Preliminary results show that most of respondents are aware of and concerned about environmental issues in the tuna industry; they pay little attention to the presence of eco-labels and are unable to recognize logos, but are willing to buy certified canned tuna and to pay for it.

Suggested Citation

  • Maria Bonaventura Forleo, 2024. "Do Italian Consumers Care About the Eco-Label When Buying Canned Tuna?," Springer Proceedings in Business and Economics, in: Alessio Cavicchi & Francesco Caracciolo & Maria Crescimanno & Maria De Salvo & Antonino Galati & Ant (ed.), Innovation and Knowledge in Agri-food and Environmental Systems, pages 219-223, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-65168-7_36
    DOI: 10.1007/978-3-031-65168-7_36
    as

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