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Circular Food Consumption Readiness: An Application of the Motivation, Opportunity and Ability Model

Author

Listed:
  • Maria Raimondo

    (University of Catania
    DOCPAS)

  • Daniela Spina

    (University of Catania)

  • Manal Hamam

    (CREA)

  • Mario D’Amico

    (University of Catania)

  • Francesco Caracciolo

    (University of Naples Federico II)

Abstract

This study empirically explores the factors influencing consumer readiness toward engagement in circular food consumption. A conceptual model based on the Motivation-Opportunity-Ability framework was developed. An online survey was conducted, resulting in an overall sample of 411 Italian participants. Data were statistically analyzed by using partial least squares structural equation modeling. The results indicated that motivation, opportunity, and ability had positive effects on consumer readiness toward engagement in circular food consumption. Of all the constructs, motivation had the most significant impact on consumer readiness toward engagement in circular food consumption (ß = 0.341; p

Suggested Citation

  • Maria Raimondo & Daniela Spina & Manal Hamam & Mario D’Amico & Francesco Caracciolo, 2024. "Circular Food Consumption Readiness: An Application of the Motivation, Opportunity and Ability Model," Springer Proceedings in Business and Economics,, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-65168-7_32
    DOI: 10.1007/978-3-031-65168-7_32
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    Keywords

    Circular economy; PLS-SEM; MOA;
    All these keywords.

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