IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-031-62135-2_9.html
   My bibliography  Save this book chapter

The Influence of Online Reviews and Electronic Word-of-Mouth on Purchase Intention: A Literature Review and Research Agenda

In: Advances in Digital Marketing and eCommerce

Author

Listed:
  • Jessica Sepac

    (Universidade Nova de Lisboa)

  • Luisa M. Martinez

    (Instituto Português de Administração de Marketing – IPAM Lisboa
    UNIDCOM/IADE, Unidade de Investigação em Design e Comunicação)

  • Luis F. Martinez

    (Universidade Nova de Lisboa)

Abstract

The rise of the internet has allowed consumers to exchange and share consumption-related experiences through online reviews. This form of word of mouth, referred to as electronic word-of-mouth (eWOM), can exert a strong impact on consumers’ buying behavior. Accordingly, academic interest in investigating the impact of eWOM has increased significantly over the last two decades. Although many studies on the impact of eWOM have been published, the literature is still fragmented, and scant attempts have been made to incorporate the findings of the existing research. Therefore, we conducted a systematic literature review to synthesize the findings of prior research and to explain the impact of eWOM on consumers’ purchase intention. We found that age, involvement, and product and consumer characteristics are identified as moderators, while brand equity dimensions and trust act as mediator variables for the aforementioned relationship. Finally, drawing on the TCCM framework, this study provides tentative directions for future research.

Suggested Citation

  • Jessica Sepac & Luisa M. Martinez & Luis F. Martinez, 2024. "The Influence of Online Reviews and Electronic Word-of-Mouth on Purchase Intention: A Literature Review and Research Agenda," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez & Philipp Brüggemann (ed.), Advances in Digital Marketing and eCommerce, pages 75-99, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-62135-2_9
    DOI: 10.1007/978-3-031-62135-2_9
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-031-62135-2_9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.