Advances in Digital Marketing and eCommerce
Editor
- Francisco J. Martínez-López(University of Granada)Luis F. Martinez(Nova University Lisbon)Philipp Brüggemann(University of Hagen)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Francisco J. Martínez-López & Luis F. Martinez & Philipp Brüggemann (ed.), 2024. "Advances in Digital Marketing and eCommerce," Springer Proceedings in Business and Economics, Springer, number 978-3-031-62135-2, December.
Handle: RePEc:spr:prbuec:978-3-031-62135-2
DOI: 10.1007/978-3-031-62135-2
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Book Chapters
The following chapters of this book are listed in IDEAS- Takumi Kato, 2024. "Negative WOM for Liking Brands vs Positive WOM for Disliking Brands: Differences in Length and Content of WOM," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez & Philipp Brüggemann (ed.), Advances in Digital Marketing and eCommerce, pages 1-7, Springer.
- Dmitry Subbotin & Simoni F. Rohden & Lélis Balestrin Espartel, 2024. "The Impact of 3D Digital Content on Consumer Satisfaction with Brand Experiences," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez & Philipp Brüggemann (ed.), Advances in Digital Marketing and eCommerce, pages 8-14, Springer.
- Zahy Ramadan & Maya F. Farah & Ibrahim Abosag & Batule Dahi, 2024. "Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez & Philipp Brüggemann (ed.), Advances in Digital Marketing and eCommerce, pages 15-22, Springer.
- Maya F. Farah & Zahy Ramadan & Wissam Sammouri & Patricia Tawk, 2024. "Digital Luxury Fashion Shows: Leveraging Interactive Marketing Opportunities Through Social Media Sentiment Analysis," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez & Philipp Brüggemann (ed.), Advances in Digital Marketing and eCommerce, pages 23-30, Springer.
- Filipe R. Ramos & Luisa M. Martinez & Luis F. Martinez, 2024. "Trends and Forecasts for Sales and Employment: An Overview of the e-Commerce Sector," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez & Philipp Brüggemann (ed.), Advances in Digital Marketing and eCommerce, pages 31-40, Springer.
- Sara Boccalini & Michela Patrizi & Maria Vernuccio & Alberto Pastore, 2024. "Lights and Shadows of Consumer Experience in the VR-Based Metaverse: An Exploratory Study," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez & Philipp Brüggemann (ed.), Advances in Digital Marketing and eCommerce, pages 41-53, Springer.
- Veronica Capone & Chiara Bartoli & Alberto Mattiacci & Patrizia Cherubino, 2024. "Consumer Reactions to Generative AI: An Exploratory Study Using Neuroscientific Techniques," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez & Philipp Brüggemann (ed.), Advances in Digital Marketing and eCommerce, pages 54-62, Springer.
- Federica Ceccotti & Maria Vernuccio & Francesca Torti, 2024. "Brand Anthropomorphization on Social Media: The Role of Human Tone of Voice," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez & Philipp Brüggemann (ed.), Advances in Digital Marketing and eCommerce, pages 63-74, Springer.
- Jessica Sepac & Luisa M. Martinez & Luis F. Martinez, 2024. "The Influence of Online Reviews and Electronic Word-of-Mouth on Purchase Intention: A Literature Review and Research Agenda," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez & Philipp Brüggemann (ed.), Advances in Digital Marketing and eCommerce, pages 75-99, Springer.
- Rafika Noumi & Khemakhem Romdhane & Yosra Akrimi, 2024. "An Integrated Model to Understand Online Complaint to the Firm, Online Negative Word of Mouth and Exit: Application of the Theory of Planned Behavior and the Theory of Trust-Commitment," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez & Philipp Brüggemann (ed.), Advances in Digital Marketing and eCommerce, pages 100-110, Springer.
- Debika Sihi, 2024. "Sustainability and Marketing: Examining the Digital Impacts," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez & Philipp Brüggemann (ed.), Advances in Digital Marketing and eCommerce, pages 111-116, Springer.
- Lana Beikverdi, 2024. "Green eCommerce in Small and Medium-Sized Towns in Asia: The Evidence from China," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez & Philipp Brüggemann (ed.), Advances in Digital Marketing and eCommerce, pages 117-126, Springer.
- Miguel Rocha & Victor Høgheim & Miguel Almeida & Alex Theilmann & José Silva & Alessandro Gambetti & Qiwei Han & Maximilian Kaiser, 2024. "Optimizing Product Matching in E-commerce: A Strategic Perspective on Precision-Recall Trade-Off," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez & Philipp Brüggemann (ed.), Advances in Digital Marketing and eCommerce, pages 127-134, Springer.
- Taewon Suh & Jeremy D. Suh, 2024. "Assessing the Social Performance of Emerging Business Models of the Metaverse," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez & Philipp Brüggemann (ed.), Advances in Digital Marketing and eCommerce, pages 135-140, Springer.
- Przemysław Tomczyk & Philipp Brüggemann & Niklas Mergner & Maria Petrescu, 2024. "Exploring AI’s Role in Literature Searching: Traditional Methods Versus AI-Based Tools in Analyzing Topical E-Commerce Themes," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez & Philipp Brüggemann (ed.), Advances in Digital Marketing and eCommerce, pages 141-148, Springer.
- Greta Siracusa & Alessandro Iuffmann Ghezzi & Edoardo Fornari, 2024. "The Role of Convenience Category Attributes in Sustaining the Growth of Online Grocery Shopping," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez & Philipp Brüggemann (ed.), Advances in Digital Marketing and eCommerce, pages 149-156, Springer.
- Michele Girotto & Ana Argila-Irurita & María Luisa Solé-Moro, 2024. "The Gamified Social Sphere: Tracing Trends in Social Media Research – A Bibliometric Study," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez & Philipp Brüggemann (ed.), Advances in Digital Marketing and eCommerce, pages 157-170, Springer.
- Saskia Kaiser & Carsten D. Schultz, 2024. "Consumer Value Dimensions in Mobile and Voice Commerce," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez & Philipp Brüggemann (ed.), Advances in Digital Marketing and eCommerce, pages 171-178, Springer.
- Duc Hoang & Hoang Minh Dao & Luis F. Martinez, 2024. "‘Ditch the Dull, Embrace the Fun’: Unleashing Trust in Health Clinics Through Livestream Emotional Enhancers," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez & Philipp Brüggemann (ed.), Advances in Digital Marketing and eCommerce, pages 179-185, Springer.
- Christian Koch & Waldemar Pförtsch & Philipp Brüggemann, 2024. "Guiding Customer Choices: The Impact of Digital Nudging on Preferred Decisions Throughout the Customer Journey," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez & Philipp Brüggemann (ed.), Advances in Digital Marketing and eCommerce, pages 186-193, Springer.
- Karan Patel & Darley-Biviana Pacheco-Cubillos & Francisco-Javier Arroyo-Cañada & Jaime Gil-Lafuente, 2024. "Cultures in Connection: Decoding Social Media’s Influence on Consumer Choices Through the Prism of Brand Equity," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez & Philipp Brüggemann (ed.), Advances in Digital Marketing and eCommerce, pages 194-208, Springer.
- Javier Hernández-Riaño & Rodolfo Casadiego-Alzate & Javier A. Sánchez-Torres & Francisco-Javier Arroyo-Cañada & Ana María Argila-Irurita & María Luisa Solé-Moro, 2024. "Use of AI and Text Mining on Twitter for the Analysis of the Concept of Tourism in Colombia," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez & Philipp Brüggemann (ed.), Advances in Digital Marketing and eCommerce, pages 209-224, Springer.
- J. Christopher Westland, 2024. "Review Valence Impact on Jello Shot Sales," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez & Philipp Brüggemann (ed.), Advances in Digital Marketing and eCommerce, pages 225-235, Springer.
- Vojtěch Kotrba & Jakub Menšík & Luis F. Martinez, 2024. "Is ESG an Essential Topic for Companies Operating Primarily in the Digital Environment?," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez & Philipp Brüggemann (ed.), Advances in Digital Marketing and eCommerce, pages 236-247, Springer.
- Li Chen, 2024. "Patronage from Crowd: Exploring Drivers of Recurring Crowdfunding Performance," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez & Philipp Brüggemann (ed.), Advances in Digital Marketing and eCommerce, pages 248-255, Springer.
- Skye Lombard & Nomsa Khabo & Neo Ligaraba, 2024. "Online Visual Merchandising in Grocery Retail: The Impact on Retailer and Customer Behavioural Outcomes," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez & Philipp Brüggemann (ed.), Advances in Digital Marketing and eCommerce, pages 256-270, Springer.
- Anneka M. Schmidt & Luisa M. Martinez & Luis F. Martinez, 2024. "The Rise of Premium Private Label Brands in Grocery Retailing: Qualitative Insights from Young German Consumers," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez & Philipp Brüggemann (ed.), Advances in Digital Marketing and eCommerce, pages 271-293, Springer.
- Jacopo Ballerini & Alberto Ferraris & Rebecca Pera, 2024. "Nudging Elderly Consumers Toward Sustainable Last-Mile Delivery Choices," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez & Philipp Brüggemann (ed.), Advances in Digital Marketing and eCommerce, pages 294-299, Springer.
- Jordi Campo & Ana Maria Argila Irurita & Maria Luisa Solé Moro, 2024. "Maximizing Social Media Impact in Digital Marketing: Effective Instagram Strategies for Brands," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez & Philipp Brüggemann (ed.), Advances in Digital Marketing and eCommerce, pages 300-307, Springer.
- Juan Kong, 2024. "Beyond Quality: How Negative Emotions in Online Movie Reviews Drive Consumer Engagement," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez & Philipp Brüggemann (ed.), Advances in Digital Marketing and eCommerce, pages 308-315, Springer.
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