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Sustainable Brands and Retail: A Bibliometric Analysis

In: Advances in National Brand and Private Label Marketing

Author

Listed:
  • Emili Vizuete-Luciano

    (University of Barcelona)

  • Miguel Guillén-Pujadas

    (University of Barcelona)

  • David Alaminos

    (University of Barcelona)

  • María Luisa Solé-Moro

    (University of Barcelona)

  • Ana María Argila-Irurita

    (University of Barcelona)

Abstract

The sustainable development of the economy has become a priority at the international level and brands and consumers cannot remain oblivious to this paradigm shift. This subject has been gaining relevance among the scientific community, hence the importance of its study and the need to have an updated record of the work carried out at an academic level. Consequently, the aim of this paper is to perform a bibliometric analysis of publications on sustainable brands and sustainability retail to know the current state of scientific production. To this end, 3,228 research papers published between 1995 and 2022 have been analyzed, based on the results of the Web of Science Core Collection (WoS), identifying publications and co-authorships among the best-known authors, as well as the countries with the highest production of articles, citations, the most prominent academic institutions, the most influential journals, and the co-occurrence of keywords. The results obtained show that there is a high scientific production, which is expected to continue increasing. In addition, future lines of research contemplate the study of other factors such as the supply chain, as well as consumer satisfaction and the development of other lines of research regarding more sustainable consumption in the long term.

Suggested Citation

  • Emili Vizuete-Luciano & Miguel Guillén-Pujadas & David Alaminos & María Luisa Solé-Moro & Ana María Argila-Irurita, 2023. "Sustainable Brands and Retail: A Bibliometric Analysis," Springer Proceedings in Business and Economics, in: Juan Carlos Gázquez-Abad & Francisco J. Martínez-López & Katrijn Gielens (ed.), Advances in National Brand and Private Label Marketing, pages 100-115, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-32894-7_12
    DOI: 10.1007/978-3-031-32894-7_12
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