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Advances in National Brand and Private Label Marketing
Editor
Listed:
- Juan Carlos Gázquez-Abad(University of Almería)Francisco J. Martínez-López(University of Granada)Katrijn Gielens(The University of North Carolina at Chapel Hill)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Juan Carlos Gázquez-Abad & Francisco J. Martínez-López & Katrijn Gielens (ed.), 2023. "Advances in National Brand and Private Label Marketing," Springer Proceedings in Business and Economics, Springer, number 978-3-031-32894-7, December.
Handle: RePEc:spr:prbuec:978-3-031-32894-7
DOI: 10.1007/978-3-031-32894-7
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Book Chapters
The following chapters of this book are listed in IDEAS- Parneet Pahwa & Nanda Kumar & B. P. S. Murthi, 2023. "Modeling Heterogeneity in Choice Models, Household Level vs. Intra-household Heterogeneity in Reference Price Effects: Should National Brands Care?," Springer Proceedings in Business and Economics, in: Juan Carlos Gázquez-Abad & Francisco J. Martínez-López & Katrijn Gielens (ed.), Advances in National Brand and Private Label Marketing, pages 3-12, Springer.
- Samy Belaid & Sedki Karoui & Jérôme Lacoeuilhe & Dorsaf Fehri, 2023. "What Are the Main Levers to Convert Occasional and Non-buyers into Regular Buyers of Private-Label Brands?," Springer Proceedings in Business and Economics, in: Juan Carlos Gázquez-Abad & Francisco J. Martínez-López & Katrijn Gielens (ed.), Advances in National Brand and Private Label Marketing, pages 13-22, Springer.
- Mario D’Arco & Vittoria Marino & Riccardo Resciniti, 2023. "Does Retailer Activism Increase Consumers’ Perception of Private Label Brand Equity?," Springer Proceedings in Business and Economics, in: Juan Carlos Gázquez-Abad & Francisco J. Martínez-López & Katrijn Gielens (ed.), Advances in National Brand and Private Label Marketing, pages 23-30, Springer.
- Morana Fudurić & Sandra Horvat & Vatroslav Škare & Ákos Varga, 2023. "Psychographic Clusters of Private Label Consumers," Springer Proceedings in Business and Economics, in: Juan Carlos Gázquez-Abad & Francisco J. Martínez-López & Katrijn Gielens (ed.), Advances in National Brand and Private Label Marketing, pages 31-37, Springer.
- Maya F. Farah & Muhammad Naveed & Shoaib Ali, 2023. "Blockchain-Enabled Banking Services and Customers’ Perceived Financial Well-Being: A Structural Nexus," Springer Proceedings in Business and Economics, in: Juan Carlos Gázquez-Abad & Francisco J. Martínez-López & Katrijn Gielens (ed.), Advances in National Brand and Private Label Marketing, pages 41-49, Springer.
- Darrell Bartholomew & Stephen Hampton & Hunter Briegel, 2023. "How Are US Retailers Protecting Their Customer Data While Growing Their Ad Promotions Business?," Springer Proceedings in Business and Economics, in: Juan Carlos Gázquez-Abad & Francisco J. Martínez-López & Katrijn Gielens (ed.), Advances in National Brand and Private Label Marketing, pages 50-56, Springer.
- Giada Salvietti & Marco Ieva & Cristina Ziliani, 2023. "Generations and Their Preferences for Loyalty Program Rewards in Supermarket Retailing," Springer Proceedings in Business and Economics, in: Juan Carlos Gázquez-Abad & Francisco J. Martínez-López & Katrijn Gielens (ed.), Advances in National Brand and Private Label Marketing, pages 57-64, Springer.
- Yi-Mu Chen & Allen Chen & I.-Hsuan Yang, 2023. "Investigating the Combinations of Target Products and Gifts: Metal Accounting Perspective," Springer Proceedings in Business and Economics, in: Juan Carlos Gázquez-Abad & Francisco J. Martínez-López & Katrijn Gielens (ed.), Advances in National Brand and Private Label Marketing, pages 65-69, Springer.
- Zahy Ramadan & Maya F. Farah & Salwa Bekdache, 2023. "The Examination of Social and Service Relational Aspects on Customers’ Retention," Springer Proceedings in Business and Economics, in: Juan Carlos Gázquez-Abad & Francisco J. Martínez-López & Katrijn Gielens (ed.), Advances in National Brand and Private Label Marketing, pages 70-79, Springer.
- María Villavicencio & Walesska Schlesinger, 2023. "Brand Attitude and Frugality as a Lifestyle: Evidence from Coffee Shop Customers," Springer Proceedings in Business and Economics, in: Juan Carlos Gázquez-Abad & Francisco J. Martínez-López & Katrijn Gielens (ed.), Advances in National Brand and Private Label Marketing, pages 83-88, Springer.
- Johan Hellemans & Kim Willems & Malaika Brengman, 2023. "The Mediating Role of Self-image Congruence and Perceived Product Quality on the Relationship Between Brand Personality and Brand Equity in the Belgian Beer Market," Springer Proceedings in Business and Economics, in: Juan Carlos Gázquez-Abad & Francisco J. Martínez-López & Katrijn Gielens (ed.), Advances in National Brand and Private Label Marketing, pages 89-99, Springer.
- Emili Vizuete-Luciano & Miguel Guillén-Pujadas & David Alaminos & María Luisa Solé-Moro & Ana María Argila-Irurita, 2023. "Sustainable Brands and Retail: A Bibliometric Analysis," Springer Proceedings in Business and Economics, in: Juan Carlos Gázquez-Abad & Francisco J. Martínez-López & Katrijn Gielens (ed.), Advances in National Brand and Private Label Marketing, pages 100-115, Springer.
- Philipp Brüggemann & Carsten D. Schultz, 2023. "Shift in National Brand and Private Label Shares with Households Commencing Online Grocery Shopping," Springer Proceedings in Business and Economics, in: Juan Carlos Gázquez-Abad & Francisco J. Martínez-López & Katrijn Gielens (ed.), Advances in National Brand and Private Label Marketing, pages 119-126, Springer.
- María Mar Martín-García & José Luis Ruiz-Real & Juan Carlos Gázquez-Abad & Juan Uribe-Toril, 2023. "Online Booking Versus Personalised Service in the Context of a Sports Retailer: A Qualitative Approach to Golf Courses," Springer Proceedings in Business and Economics, in: Juan Carlos Gázquez-Abad & Francisco J. Martínez-López & Katrijn Gielens (ed.), Advances in National Brand and Private Label Marketing, pages 127-133, Springer.
- Mónica Gómez-Suárez & Mónica Veloso & Myriam Quinones, 2023. "The Influence of the Covid-19 Pandemic on Social Media Engagement of Luxury Hotels," Springer Proceedings in Business and Economics, in: Juan Carlos Gázquez-Abad & Francisco J. Martínez-López & Katrijn Gielens (ed.), Advances in National Brand and Private Label Marketing, pages 134-141, Springer.
- Hanna Gendel Guterman & Idit Sohlberg & Shalom Levy, 2023. "Changes of Online Shopping Among the Elderly During the Corona-19 Pandemic," Springer Proceedings in Business and Economics, in: Juan Carlos Gázquez-Abad & Francisco J. Martínez-López & Katrijn Gielens (ed.), Advances in National Brand and Private Label Marketing, pages 142-150, Springer.
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