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A Decision Support System for Planning Promotion Time Slots

In: Operations Research Proceedings 2007

Author

Listed:
  • Paulo A. Pereira

    (Universidade do Minho)

  • Fernando A. C. C. Fontes

    (Universidade do Minho)

  • Dalila B. M. M. Fontes

    (Faculdade de Economia da Universidade do Porto)

Abstract

We report on the development of a Decision Support System (DSS) to plan the best assignment for the weekly promotion space of a TV station. Each product to promote has a given target audience that is best reached at specific time periods during the week. The DSS aims to maximize the total viewing for each product within its target audience while fulfilling a set of constraints defined by the user. The purpose of this paper is to describe the development and successful implementation of a heuristic-based scheduling software system that has been developed for a major Portuguese TV station.

Suggested Citation

  • Paulo A. Pereira & Fernando A. C. C. Fontes & Dalila B. M. M. Fontes, 2008. "A Decision Support System for Planning Promotion Time Slots," Operations Research Proceedings, in: Jörg Kalcsics & Stefan Nickel (ed.), Operations Research Proceedings 2007, pages 147-152, Springer.
    • Handle: RePEc:spr:oprchp:978-3-540-77903-2_23
    DOI: 10.1007/978-3-540-77903-2_23
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    Cited by:

    1. Xiao Han & Leye Wang & Weiguo Fan, 2023. "Cost-Effective Social Media Influencer Marketing," INFORMS Journal on Computing, INFORMS, vol. 35(1), pages 138-157, January.

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