IDEAS home Printed from https://ideas.repec.org/h/spr/mgmchp/978-981-99-6737-7_1.html
   My bibliography  Save this book chapter

Introduction to Digital Content

In: Social Influence on Digital Content Contribution and Consumption

Author

Listed:
  • Xuejing Ma

    (East China Normal University)

Abstract

In this Chapter, we aim to provide a thorough and comprehensive overview of digital content. To achieve this goal, we begin by introducing the concept of digital content and discussing its rising popularity in recent years. Various types of digital content, including text, images, audio, video, and interactive content, are discussed to give readers a comprehensive understanding of its forms. The focus then shifts to social media platforms, such as Facebook, Twitter, Instagram, YouTube, and TikTok, which have become primary channels for content contribution and consumption. Detailed information is provided on the unique features, tools, and user bases of each platform. The chapter also highlights the role of social influence in motivating individuals to produce and pay for digital content, exploring its manifestations in the digital content landscape. By providing this overview, the chapter sets the stage for further exploration of these topics in subsequent chapters, offering valuable insights into digital content and its relationship with social media platforms and social influence.

Suggested Citation

  • Xuejing Ma, 2023. "Introduction to Digital Content," Management for Professionals, in: Social Influence on Digital Content Contribution and Consumption, chapter 0, pages 3-14, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-99-6737-7_1
    DOI: 10.1007/978-981-99-6737-7_1
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:mgmchp:978-981-99-6737-7_1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.