IDEAS home Printed from https://ideas.repec.org/h/spr/mgmchp/978-981-99-6183-2_6.html
   My bibliography  Save this book chapter

Methodology and Results for Uncertainty Avoidance and Superstitious Consumption

In: Cultural and Social Influences on Consumer Behavior

Author

Listed:
  • Xuehua Wang

    (Tongji University)

Abstract

In this chapter, a total of six studies were conducted to test the hypotheses on the relationship between uncertainty avoidance and superstitious consumption. Studies 1A and 1B aim to test the positive relationship between uncertainty avoidance and superstitious consumption, using different operationalizations of uncertainty avoidance and different measures of superstitious buying. Studies 2A and 2B attempt to test whether high uncertainty avoidance will trigger a high level of state anxiety by using direct measurement and indirect anxiety symptoms, respectively. Study 2C aims to test the whole relationship among primed uncertainty avoidance, state anxiety, and superstitious consumption by using two scenarios. Study 3 tests the moderating effect of locus of control in the above relationship.

Suggested Citation

  • Xuehua Wang, 2023. "Methodology and Results for Uncertainty Avoidance and Superstitious Consumption," Management for Professionals, in: Cultural and Social Influences on Consumer Behavior, chapter 0, pages 131-140, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-99-6183-2_6
    DOI: 10.1007/978-981-99-6183-2_6
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:mgmchp:978-981-99-6183-2_6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.