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Winner-Takes-All Dynamics

In: Platform Business Models for Executives

Author

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  • R. Srinivasan

    (Indian Institute of Management Bangalore)

Abstract

Most platforms operate in contexts which are typically winner-takes-all (WTA markets). The primary conditions of WTA markets include the presence of strong network effects, high multi-homing costs, and the lack of special preferences for any side of users. Given these conditions, it is imperative to evaluate why certain markets would remain WTA and would be dominated by one or at most a few platforms, with very little competition. At the end of this chapter, you would have learnt the dynamics of WTA markets, risks and opportunities, as well as issues in regulating WTA markets.

Suggested Citation

  • R. Srinivasan, 2023. "Winner-Takes-All Dynamics," Management for Professionals, in: Platform Business Models for Executives, edition 2, chapter 0, pages 89-105, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-99-4910-6_7
    DOI: 10.1007/978-981-99-4910-6_7
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