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Value Creation in Platforms

In: Platform Business Models for Executives

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  • R. Srinivasan

    (Indian Institute of Management Bangalore)

Abstract

Not all platform firms are the same. They provide a variety of utilities depending on their design and intent. We elaborate on four major utilities that platform firms provide (reducing search costs—Discovery; two-way search based on certain criteria—Matching; reducing transaction costs and lubricating market frictions—Transaction; and providing feedback loops for improving quality and better discoverability—Evaluation). The platforms’ choice of specific combinations of these value opportunities defines the value architecture. At the end of this chapter, you would have learnt about the four major utilities—DMTE as a cycle, and platforms’ choices of value architecture.

Suggested Citation

  • R. Srinivasan, 2023. "Value Creation in Platforms," Management for Professionals, in: Platform Business Models for Executives, edition 2, chapter 0, pages 27-39, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-99-4910-6_3
    DOI: 10.1007/978-981-99-4910-6_3
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