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Akshayakalpa

In: Managing Agricultural Enterprises and Developing Agricultural Value Chains

Author

Listed:
  • Gopal Naik

    (Indian Institute of Management)

  • S. Rajeshwaran

    (Development Management Institute)

Abstract

A veterinary professional, who offered artificial insemination services to dairy farmers during his long career with a large NGO, notices that the average small dairy producer in India does not get all the services they need in a coordinated way to profit from the breed improvements they make. They needed to reach out to multiple suppliers—such as dairy cooperatives, private dairies, the department of animal husbandry, animal brokers and feed suppliers—for the services they need. He teamed up with other technocrats to build a superior value chain to deliver wholesome milk to discerning urban consumers, offering all the needed services to dairy farmers that work with them. They require them to produce milk under ideal conditions, including cultivating the grass needed and using milk machines. They were able to sell the milk at a premium, but they wonder how they should reward their suppliers. The case provides a context for discussing significantly upgrading technologies and profit sharing along a value chain.

Suggested Citation

  • Gopal Naik & S. Rajeshwaran, 2024. "Akshayakalpa," Management for Professionals, in: Shashidhara Kolavalli & Gopal Naik & Mathew Tsamenyi & Suresh Babu (ed.), Managing Agricultural Enterprises and Developing Agricultural Value Chains, pages 217-223, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-97-5850-0_19
    DOI: 10.1007/978-981-97-5850-0_19
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