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Willfields and THF: Leveraging Operations for Value Chain Redefinition

In: Managing Agricultural Enterprises and Developing Agricultural Value Chains

Author

Listed:
  • Mathew Tsamenyi

    (China Europe International Business School)

  • Nana Yaa A. Gyamfi

    (China Europe International Business School)

Abstract

A self-described serial investor in Nigeria, who began with an oil and gas supply enterprise, diversifies into trading agricultural products to stabilize his revenues from oil trade. He also manages a nonprofit organization that supports small scale enterprises which helped women-owned enterprises in local villages. Noticing their primitive methods of producing cassava, he becomes determined to transform their practices. A believer in learning firsthand, he thinks that a large demonstration farm where they can work and learn would be the best way. He invited firms to participate in the endeavor to create a supply chain that represents a ‘fair collaborative framework,’ spreading benefits among all, but finds that not many investors share his spirit. A case to consider what social responsibility means in agriculture, particularly where enterprises need to work with producers; how one might mobilize investments for such a purpose; and the potential to take advantage of development funds for doing so.

Suggested Citation

  • Mathew Tsamenyi & Nana Yaa A. Gyamfi, 2024. "Willfields and THF: Leveraging Operations for Value Chain Redefinition," Management for Professionals, in: Shashidhara Kolavalli & Gopal Naik & Mathew Tsamenyi & Suresh Babu (ed.), Managing Agricultural Enterprises and Developing Agricultural Value Chains, pages 195-204, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-97-5850-0_17
    DOI: 10.1007/978-981-97-5850-0_17
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