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BharatMatrimony.com

In: Platform Business Models

Author

Listed:
  • R. Srinivasan

    (Indian Institute of Management Bangalore)

Abstract

The case on BharatMatrimony.com elucidates the business model of a matching platform, one that matches the users on one side with those on the other side. The case describes the entrepreneurial journey of the firm and its founder, elaborates on the business model, and its attempts at diversification. The case helps appreciate the sustainability of the matching platform business model and identification of the specific industry conditions where such business models could be extended (and where it could not be).

Suggested Citation

  • R. Srinivasan, 2021. "BharatMatrimony.com," Management for Professionals, in: Platform Business Models, chapter 0, pages 117-124, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-16-2838-2_8
    DOI: 10.1007/978-981-16-2838-2_8
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