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Network Mobilization

In: Platform Business Models

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  • R. Srinivasan

    (Indian Institute of Management Bangalore)

Abstract

Network mobilization is a significant problem in platform businesses. A unique problem in platforms is that in the presence of network effects, no one joins unless everyone joins. This presents a significant challenge in mobilizing the network on both sides. Once the network is built, scaling up is easy and does not involves many costs/efforts. This chapter elucidates the options available for platform firms to mobilize their network and solve the “penguin problem.”

Suggested Citation

  • R. Srinivasan, 2021. "Network Mobilization," Management for Professionals, in: Platform Business Models, chapter 0, pages 103-116, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-16-2838-2_7
    DOI: 10.1007/978-981-16-2838-2_7
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