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Competitor Analysis and Accounting Model: Accounting Model

In: Strategic Management Accounting

Author

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  • Wing Sun Li

    (Beijing Normal University–Hong Kong Baptist University)

Abstract

s This chapter continues with the prior chapter but focuses on the use of accounting information (with minor part on nonfinancial data). It starts from the assessment of competitors’ competitive position based on accounting information. A systematic approach of competitor position analysis is adopted to articulate the relative strength of three key levers of a firm compared to the competitors, i.e., financial lever, capability lever, and efficiency lever. Four telecom global players Ericsson, Nokia_Siemens, Alcatel_Lucent, and Huawei are selected to elucidate how competitor position analysis can be performed. The chapter then demonstrate how to build a predictive model of competitor based on the available financial and market information. With the predictive model on hand, it further discusses how the model can be effectively used to examine competitor’s possible market responses based on financial and capability constraints.

Suggested Citation

  • Wing Sun Li, 2018. "Competitor Analysis and Accounting Model: Accounting Model," Management for Professionals, in: Strategic Management Accounting, chapter 7, pages 125-141, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-10-5729-8_7
    DOI: 10.1007/978-981-10-5729-8_7
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    Cited by:

    1. Arash Rezazadeh & Ana Carvalho, 2018. "Towards a survival capabilities framework: Lessons from the Portuguese Textile and Clothing industry," NIPE Working Papers 14/2018, NIPE - Universidade do Minho.

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