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Sense of Smell, Biomarkers, and the Future of Health

In: The Right Sensory Mix

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  • Diana Derval

    (DervalResearch)

Abstract

In this chapter, we explore the sense of smell, through the detergent, Chanel, and Taylor Swift cases. We find the perfect sensory profile for Flower by Kenzo using a polar graph and list 11 tendencies to fix the wrong things, aka shitification. The future of health is not only at a tip of the finger thanks to the ŌURA ring, but also in our eyes and nose, as biomarkers, telemedicine, and pattern recognition develop.

Suggested Citation

  • Diana Derval, 2022. "Sense of Smell, Biomarkers, and the Future of Health," Management for Professionals, in: The Right Sensory Mix, edition 2, chapter 7, pages 183-211, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-662-63795-1_7
    DOI: 10.1007/978-3-662-63795-1_7
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