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Background and the Necessity to Build a Digital Business Leadership

In: Digital Business Leadership

Author

Listed:
  • Ralf T. Kreutzer

    (Berlin School of Economics & Law)

  • Tim Neugebauer

    (DMK E-BUSINESS GmbH)

  • Annette Pattloch

    (Beuth University of Applied Sciences)

Abstract

The term digital transformation can be found in the business titles everyday—online and offline. It basically means the realignment of products, services, processes, and business models of established companies to the conditions of an increasingly growing digital world. And although this digital transition has already caused significant efforts, it is still not enough. It is much more necessary to clearly define what the result of the transformation process should be: a Digital Business Leadership.

Suggested Citation

  • Ralf T. Kreutzer & Tim Neugebauer & Annette Pattloch, 2018. "Background and the Necessity to Build a Digital Business Leadership," Management for Professionals, in: Digital Business Leadership, chapter 1, pages 1-41, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-662-56548-3_1
    DOI: 10.1007/978-3-662-56548-3_1
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    Cited by:

    1. Deon Montasser & Ruslan Prijadi & Tengku Ezni Balqiah, 2023. "The Mediating Effect of IT-Enabled Dynamic Capabilities and Organizational Readiness on the Relationship Between Transformational Leadership and Digital Business Model Innovation: Evidence From Indone," SAGE Open, , vol. 13(2), pages 21582440231, June.

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