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Clarification of the Initial Strategic Situation

In: Strategic Management of Global Manufacturing Networks

Author

Listed:
  • Thomas Friedli

    (University of St. Gallen)

  • Andreas Mundt

    (REHAU GmbH)

  • Stefan Thomas

    (REHAU GmbH)

Abstract

This chapter starts of by putting manufacturing strategy within the contexts of overarching company strategy, and establishes a deeper understanding of site and network competencies, and their relationship to strategic differentiating factors and Strategic Excellence Positions (SEP). Subsequently, different strategy types from the real world will be presented, concluding with an overview of the process of strategy analysis and definition for a manufacturing network, using Mechanical Engineering Ltd. as an example.

Suggested Citation

  • Thomas Friedli & Andreas Mundt & Stefan Thomas, 2014. "Clarification of the Initial Strategic Situation," Management for Professionals, in: Strategic Management of Global Manufacturing Networks, edition 127, chapter 4, pages 67-84, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-642-34185-4_4
    DOI: 10.1007/978-3-642-34185-4_4
    as

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