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Neuroscience in Business: Key Protagonists

In: Neuroleadership

Author

Listed:
  • Argang Ghadiri

    (University of Applied Sciences)

  • Andreas Habermacher

    (ctp, corporate training programmes)

  • Theo Peters

    (University of Applied Sciences)

Abstract

The term “neuroleadership” is not new and neither is the idea of the brain driving human behaviour, interactions, personality and business interactions. This chapter therefore aims to summarise and outline some of the approaches that have been put forward over the years. We have chosen a number of protagonists who have specifically focused on the brain in business. We have not dealt with other names in the field, scientists and authors alike, that have focused on the brain in more general contexts as our purpose is to focus on the brain in specific business administration contexts.

Suggested Citation

  • Argang Ghadiri & Andreas Habermacher & Theo Peters, 2012. "Neuroscience in Business: Key Protagonists," Management for Professionals, in: Neuroleadership, edition 127, chapter 3, pages 55-68, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-642-30165-0_3
    DOI: 10.1007/978-3-642-30165-0_3
    as

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