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Neuroscience for Business

In: Neuroleadership

Author

Listed:
  • Argang Ghadiri

    (University of Applied Sciences)

  • Andreas Habermacher

    (ctp, corporate training programmes)

  • Theo Peters

    (University of Applied Sciences)

Abstract

The brain and the neurosciences may be an unexplored field for many readers and so we aim in this chapter to jump into some of the specifics of the brain: to understand how it develops, how it functions and what this means for us. We will start with a very brief history of neuroscience before moving into the brain and its formation and functioning. We will then throw a spotlight on the technology that is driving the research before moving in to some specifics of brain functions that have a key impact on business and how we operate.

Suggested Citation

  • Argang Ghadiri & Andreas Habermacher & Theo Peters, 2012. "Neuroscience for Business," Management for Professionals, in: Neuroleadership, edition 127, chapter 2, pages 17-53, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-642-30165-0_2
    DOI: 10.1007/978-3-642-30165-0_2
    as

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